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From Banker to Entrepreneur: A Journey of Self-Discovery and Burnout Recovery

This piece chronicles the professional odyssey of a former executive director at JPMorgan, tracing her ascent through the ranks over 14 years, the intense pressures and sacrifices she made, and her eventual decision to leave the high-stakes world of finance to forge a new path as an entrepreneur.

Embrace Your Journey, Define Your Success, and Reclaim Your Well-being.

Early Career and a Pivotal Mentorship

Growing up in Maceió, a Brazilian coastal city, the idea of working for a global banking powerhouse like JPMorgan seemed distant. Yet, at 24, after four years with the Brazilian Financial and Capital Markets Association, an invitation from a colleague led her to join JPMorgan's São Paulo branch as an analyst. This unexpected opportunity felt surreal, especially after a prior failed internship attempt. A year into her tenure, a dynamic woman with a distinct presence and a Spanish accent captivated her attention. This woman, who later became her mentor and direct manager for 12 years, brought her into a front-office role, marking a transformative period in her career. Their combined efforts proved instrumental in her professional development.

Navigating a Male-Dominated Corporate Culture

Together, they were known as the \"cowgirls\"—two foreign women carving out a niche in a predominantly male Latin American market within an American bank. JPMorgan provided extensive training in American business culture, executive presence, language, and technical skills, which helped her adapt to the new environment. While they received significant support, they also encountered considerable resistance. Proving her capabilities was essential in every interaction, especially as a young woman in her mid-twenties. She even resorted to wearing glasses after laser eye surgery to appear older and more authoritative on the trading floor, often facing skepticism from male colleagues.

The Double-Edged Sword of Global Travel

In Brazil, her role in investor services involved frequent interactions with various companies and funds. She learned to engage in traditionally male-centric activities like barbecue dinners, club outings, and golf to maintain client relationships. Initially, global travel was exhilarating, taking her from local Brazilian trips to international destinations. However, the relentless travel schedule began to exact a heavy personal toll. Her six-year relationship dissolved due to constant absence, and she missed significant family events. Despite the substantial income, she found herself with no time for personal interests or fitness, leading her to overexert herself on weekends and then seek expensive spa treatments or acupuncture to alleviate the resulting stress.

The Allure and Perils of Success in New York

The pursuit of achievement became a powerful motivator; each success fueled a desire for more. She and her mentor consistently secured major clients, and working until the early hours to open accounts was seen as a necessary step for greater opportunities. Yet, increased success brought heightened scrutiny. While recognition was gratifying, it also meant zero tolerance for errors. In 2019, she relocated to New York City as a Vice President, moving from a familiar environment to a high-pressure hub where she had to continually prove her worth as a foreigner. The pandemic further complicated matters, leading her to Miami. When the company mandated a full-time return to New York or a job search, she explored private banking roles and ultimately moved to London with her partner. This decision, though difficult, reflected her realization that she did not aspire to her boss's demanding lifestyle or the role of a Managing Director.

Confronting Burnout in London

Before even arriving in London, signs of burnout were evident, culminating in a mild panic attack in December 2022 while managing a significant deal. Her personal relationship was strained, and her mother felt she would never return for Christmas. This incident prompted her to acknowledge the deteriorating impact on her health and personal identity. She realized that while the bank would always demand more, it was her responsibility to define her limits, despite the corporate culture where seeking help could be perceived as weakness. The move to London in 2023 was a cultural shock; the colder climate and reserved society made it difficult to form connections. Work lost its meaning, leading to physical discomfort and the onset of depression. After a year of therapy, she gathered the courage to resign, realizing banking no longer brought her happiness. She accepted full responsibility for her accumulated stress, acknowledging it wasn't solely the bank's fault.

A New Chapter: Rediscovery and Entrepreneurship

After officially leaving in November 2024, she found herself at a crossroads, without a clear next step or alternative ambition. She spent six months traveling, a period of introspection to redefine her identity beyond her corporate title. She had always introduced herself as "Wilma, who works at JPMorgan," and now needed to discover who "Wilma" was independently. Despite the struggles, stress, and lost relationships, she values her 14 years at the bank, which instilled in her the importance of continuous self-challenge and the pursuit of excellence. She now primarily resides in Miami, where she serves as a CEO and has launched a consulting firm for founders and small businesses, often referring clients to JPMorgan, demonstrating a positive outlook on her past experiences.

From Corporate Burnout to Ceramic Success: A Millennial's Journey to Entrepreneurship with Michelin-Starred Clients

This narrative explores the inspiring transition of Belle Yeoh, a millennial who departed from the demanding corporate finance sector to pursue her burgeoning passion for pottery, ultimately establishing a successful enterprise, Buttersage Pottery. Her journey highlights a common modern dilemma of professional burnout and the pursuit of meaningful work. Starting with a single pottery class, Yeoh cultivated her talent and business acumen, eventually attracting high-profile clients, including prestigious Michelin-starred culinary establishments, demonstrating the remarkable potential of transforming a hobby into a thriving career. Her story is a testament to the rewards of embracing change and following one's creative calling, even when it means leaving behind a conventional path.

Belle Yeoh's foray into the world of ceramics began serendipitously in March 2022, during an introductory workshop where her innate talent for pottery was immediately recognized. At the time, she held a marketing position at an asset management firm in Penang, Malaysia. Despite a stable job with supportive leadership, the client-facing nature of the role eventually led to a sense of exhaustion and a realization that the corporate environment was not her long-term professional destination. The aftermath of the global pandemic exacerbated these feelings, pushing her to seek alternative avenues for personal and professional fulfillment. This period of introspection involved spending time outdoors, engaging in activities that helped clear her mind, ultimately leading her back to the pottery wheel.

The initial pottery workshop ignited a profound interest, prompting Yeoh to invest in tools and equipment for home practice. Her dedication rapidly intensified, culminating in her resignation from her corporate job five months later. She committed a year to explore the viability of transforming her newfound passion into a business. By the end of 2022, Buttersage Pottery was officially launched. Initially, efforts to sell her creations online proved challenging, with difficulties in attracting buyers and establishing a market presence. This led her to participate in local Sunday markets in Penang, where direct interaction with customers boosted her confidence and provided invaluable feedback, helping her to refine her approach and products.

The meticulous process of creating each pottery piece means that completing an order typically spans four to six weeks. Her product range includes cups, priced between 80 to 130 Malaysian ringgit (approximately $20 to $30 USD), and bowls and plates, ranging from 100 to 180 ringgit, depending on their intricate design. A pivotal moment for Buttersage Pottery arrived with a significant bulk order from Chef Su Kim Hock of Au Jardin, one of Malaysia's pioneering Michelin-starred restaurants. This collaboration marked the beginning of a lasting partnership, with Yeoh crafting nearly 500 pieces, from cutlery rests to vases, for the esteemed chef. Her reputation further grew as she secured a partnership with Dewakan, a two-star Michelin establishment in Kuala Lumpur.

In a strategic expansion, Yeoh, alongside her husband, opened a retail space named Stride and Pott in May, merging her pottery venture with his specialty running store. This shared location now accounts for half of her sales through ready-made items, with the other half originating from commissions and bespoke orders. While operating her own business offers immense personal satisfaction, it often blurs the boundaries between professional and personal life, making it challenging to disconnect. Yeoh emphasizes that for those considering similar creative ventures, starting it as a side hustle is advisable, allowing for exploration and growth without immediate financial pressure. Her own startup costs were minimal, utilizing personal savings and securing a pottery wheel for around 600 Malaysian ringgit. She remains cautious about rapid expansion, preferring to maintain the intimate scale of her work that initially drew her to the craft, and is open to seeing where her artistic journey will lead her next.

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Jony Ive Designs Exclusive Yacht Lantern Valued at $4,800

Jony Ive, the globally recognized former head of design at Apple, known for shaping iconic products like the iPhone, has now ventured into maritime luxury with his latest creation. His design collective, LoveFrom, in collaboration with Japanese manufacturer Balmuda, has introduced the “Sailing Lantern.” This exclusive, limited-edition piece of lighting, crafted from stainless steel and glass, features rechargeable LED technology and is priced at an impressive $4,800. This project stems from Ive's personal passion, as he reportedly couldn't find a suitable lantern for his own yacht, leading him to dedicate two years to designing this high-end solution.

This endeavor highlights Ive's enduring philosophy that design should embody both functional excellence and artistic integrity. He once articulated that consumers deeply value products that are thoughtfully conceived and meticulously crafted, challenging the notion that people are content with poorly made, anonymous objects. His career at Apple, which he departed in 2019 to establish LoveFrom, consistently reflected this belief. More recently, Ive's firm io was acquired by OpenAI, signifying his continued involvement with groundbreaking technology companies and hinting at future innovations in AI hardware, though specifics remain under wraps.

Ive's journey from designing consumer electronics that transformed daily life to creating bespoke items for luxury yachts underscores a consistent pursuit of design perfection. His latest offering, the “Sailing Lantern,” is more than just a light source; it is a testament to the power of design to elevate everyday objects into works of art. This project reinforces the idea that true innovation transcends industry boundaries, driven by a deep commitment to user experience and aesthetic quality, ultimately enriching lives through exceptional craftsmanship and thoughtful engineering.

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