Ford Unveils Electric Bronco Models Exclusively for Chinese Market
Ford Motor Company recently announced the debut of two highly anticipated electrified Bronco models, a pure electric variant and an extended-range electric hybrid, both meticulously engineered for the discerning Chinese automotive market. These groundbreaking vehicles represent a significant step in Ford's global electrification strategy, offering advanced powertrains and impressive operational capabilities, albeit with a geographical exclusivity that may disappoint enthusiasts in other regions.
Ford Debuts Electrified Bronco Duo in the Chinese Market
In a strategic move to cater to the burgeoning electric vehicle sector in China, Ford has officially launched two distinct versions of its iconic Bronco SUV: a robust battery-electric vehicle (BEV) and an innovative extended-range electric vehicle (EREV). The BEV is equipped with a formidable 105.4 kWh battery, while the EREV boasts a substantial 43.7 kWh battery complemented by a 1.5L turbocharged internal combustion engine, collectively achieving an estimated combined range of approximately 750 miles.
These 'New Energy' Broncos, as they are designated in China, are the result of a collaborative effort with Jiangling Ford, a joint venture based in China, where these vehicles will be exclusively manufactured for local consumption. Despite a visual resemblance to the conventionally powered Bronco Sport, the New Energy variants exhibit considerable differences in their design and engineering, optimized for diverse driving conditions in the Chinese landscape. Notably, these models are significantly larger than their American counterparts, with the BEV weighing in at around 5,800 pounds and the EREV at 5,500 pounds, underscoring their substantial presence.
Powering the all-electric Bronco is a sophisticated dual-motor setup, featuring a 130 kW unit at the front and a more potent 202 kW unit at the rear, enabling an all-wheel-drive configuration. This system draws energy from a 105.4 kWh LFP 'blade' battery supplied by BYD's FinDreams subsidiary, a prominent battery manufacturer that also provides cells for Tesla's Shanghai Gigafactory. This setup is projected to deliver over 400 miles of driving range on the Chinese WLTP cycle.
The EREV variant, while featuring a smaller 43.7 kWh battery, still offers over 130 miles of electric-only range, with its turbocharged gasoline engine primarily functioning as a range extender. Industry analysts, including Tycho de Feijter, have highlighted these impressive specifications. Furthermore, photographs released by the Chinese Ministry of Industry and Information Technology (MIIT) reveal advanced driver-assistance systems, including what appears to be LiDAR technology integrated above the windscreen and sensors on the front fenders, hinting at potential Level 3 autonomous driving capabilities—a feature Ford has been rumored to be developing.
These electrified Bronco models are slated for release in the Chinese market later this year, with detailed pricing and available options to be disclosed closer to their official launch.
The introduction of these specialized electric Bronco models for the Chinese market raises an intriguing question about Ford's broader global strategy. While the focus on China is understandable given its leadership in EV adoption, the exclusion of other major markets, particularly North America, feels like a missed opportunity. Imagine the impact a mainstream, less off-road-centric electric Bronco could have in the US, competing directly with established electric SUVs like the Kia EV9 or Rivian R1S. It highlights the complex interplay between market demand, regulatory landscapes, and manufacturing capabilities that shape automotive product lines. Perhaps, as the global electric transition gains further momentum, we will see these advanced electrified Bronco iterations, or similar extended-range electric vehicles, make their way to other shores, offering consumers a broader spectrum of sustainable and capable transportation options.