Ford's Strategic Pivot: Transforming Battery Production into a New Revenue Stream







In a significant strategic adjustment, Ford is actively pursuing opportunities to commercialize its surplus electric vehicle batteries, signaling an innovative approach to bolster its financial performance within the evolving automotive landscape. This initiative stems from the recent operational launch of its EV battery manufacturing facility in Kentucky, a collaborative endeavor with SK On known as BlueOval SK. As the electric vehicle sector experiences a recalibration in demand, Ford's decision to offer these power units to external entities marks a crucial step in diversifying its revenue streams and enhancing overall fiscal health. This proactive measure not only addresses current market dynamics but also positions the company to capitalize on the burgeoning demand for energy storage solutions and components within the broader electric mobility ecosystem.
The BlueOval SK plant, a joint venture between Ford and SK On, commenced production in Glendale, Kentucky, earlier this week. While the initial output of these advanced battery cells is earmarked for the F-150 Lightning electric pickup, Ford harbors broader ambitions for the facility's future. Michael Adams, CEO of BlueOval SK, recently indicated in a discussion with Bloomberg that both parent companies are keenly exploring avenues for new commercial ventures. A high priority has been placed on identifying and securing external clients for their battery supply. This strategic reorientation coincides with a challenging period for Ford's electric vehicle division, which has witnessed a nearly 10% decline in sales during the initial seven months of the current year compared to the corresponding period last year.
Potential off-takers for these surplus batteries are diverse, encompassing not only other electric vehicle manufacturers but also companies specializing in energy storage solutions. Recent industry speculation, including a report from Bloomberg earlier in the year, hinted at advanced negotiations between the joint venture and Nissan for a potential battery supply agreement, though official confirmation remains pending. This pursuit of new markets is particularly pertinent as the highly anticipated $7,500 EV tax credit is slated to expire at the close of September, intensifying the competitive landscape within the electric vehicle market. In response to these shifting conditions, the BlueOval SK facility in Kentucky has already adjusted its operational scale, reducing its projected workforce from an initial estimate of 2,500 employees to 1,450. Furthermore, Ford has announced a temporary halt in production at a second Kentucky plant as part of a comprehensive strategic overhaul. Despite these adjustments, Adams confirmed that the third battery manufacturing facility, located in Tennessee, is still on track to begin production in 2027, even as Ford has deferred the launch of its next-generation electric pickup until the subsequent year. Adams acknowledged that the overall pace of development is slower than initially projected, emphasizing a cautious and conservative monitoring phase to ensure operational stability.
In a broader context, this initiative reflects Ford's overarching strategy to mitigate the substantial financial losses incurred by its EV business unit, Model e, which reported a deficit of $5.1 billion last year. The company has warned of potentially higher losses this year due to ongoing investments in next-generation models. Ford CEO Jim Farley has publicly stated that the company's inaugural next-generation EV model must achieve profitability within its first year on the market. Consequently, the sale of surplus batteries represents a crucial new revenue stream designed to help Ford achieve its financial targets and stabilize its electric vehicle operations. This approach is not unique to Ford; a Nikkei report earlier this year indicated that Toyota plans to commence selling batteries from its new North Carolina plant to power Honda's hybrid vehicles starting in 2026, highlighting a growing trend among major automakers to monetize their battery production capabilities.