Ford's Grand Return: WRC Factory Team Confirmed for 2028 with M-Sport

Ford is set to make a significant re-entry into the World Rally Championship as a full factory team in 2028, collaborating with its long-standing partner, M-Sport. This strategic alliance will see M-Sport operate the Ford Racing team, with ambitious plans to introduce an entirely new vehicle for the 2029 racing calendar. This commitment marks a substantial investment by Ford in global motorsport, complementing its engagements in Formula 1, the World Endurance Championship, NASCAR, and Australian Supercars.
Ford's WRC Revival: Key Details and Industry Impact
The exhilarating announcement of Ford's full factory return to the World Rally Championship (WRC) was officially made at the 2026 season finale in the picturesque region of Sardinia. This declaration solidifies Ford's intention to re-establish its prominent presence in the elite rallying series, marking 2028 as the year the 'blue oval' marque will once again compete at the highest level. A cornerstone of this ambitious comeback is the renewed partnership with M-Sport, a team that has historically managed Ford's WRC endeavors and will now take the helm of the newly christened Ford Racing factory outfit.
Looking ahead, the immediate future will see Ford's involvement through an enhanced version of the Ford Fiesta Rally2 car, which M-Sport will field in the 2027 season. This updated model is designed to maintain competitiveness against the incoming WRC27 Rally1-spec vehicles. The Fiesta Rally2 will continue its role throughout 2028, paving the way for the grand unveiling of a completely new car, meticulously engineered to meet the 2027 technical regulations, for the 2029 season.
Mark Rushbrook, the global director of Ford Racing, articulated the company's enthusiasm, stating, “As we commemorate 125 years of Ford Racing, our half-century legacy in the WRC stands out as one of our proudest accomplishments, largely due to its direct influence on the exciting and enjoyable cars we've produced. We eagerly anticipate competing in rally racing once again from 2028 onward.”
Ford's rich history in rallying is well-documented, tracing back to the 1970s when it first clinched a manufacturers’ title in 1979. M-Sport had previously spearheaded Ford's official WRC program from 1997, securing two manufacturers’ crowns in 2006 and 2007, before Ford curtailed its full factory backing at the close of the 2012 season. Despite this, M-Sport has steadfastly continued to campaign Ford vehicles, albeit with reduced support, and currently manages Ford’s factory rally-raid program.
This impending return sets the stage for a compelling rivalry with fellow automotive behemoth Toyota, which has already pledged its allegiance to the WRC’s forthcoming technical framework. Eric Boullier, CEO of WRC Promoter, lauded Ford’s decision, remarking, “Ford’s choice to rejoin the FIA World Rally Championship as a full factory team is phenomenal news. The brand boasts an extraordinary heritage in rallying and has contributed to some of the sport’s most memorable moments.” He further emphasized, “This renewed commitment to WRC, embedded within its extensive global motorsport portfolio, powerfully underscores rallying’s relevance to one of the world’s foremost automotive brands. The prospect of WRC bolstering both its racing aspirations and the evolution of future road cars is particularly thrilling. We are thrilled to welcome Ford back as a full factory team and eagerly await this new chapter together.”
Echoing these sentiments, FIA president Mohammed Ben Sulayem added, “Today’s announcement signifies another pivotal moment for the FIA World Rally Championship. With a new promoter in place, three constructors already committed to the new technical regulations, and now Ford affirming its return as a full works manufacturer, there is genuine momentum propelling the championship’s next era.” He concluded by highlighting Ford's growing engagement across various FIA world championships: “Ford is an iconic name in motorsport, and its dedication to FIA world championships continues to flourish. The manufacturer re-entered Formula 1 this year, is competing at the pinnacle of the FIA World Rally-Raid Championship, will return to the top tier of the FIA World Endurance Championship in 2027, and from 2028, will once again compete as a works manufacturer in the WRC. This expansive presence across four FIA world championships demonstrates the profound importance Ford places on motorsport as a global platform and a laboratory for its brand, products, and technologies.”
Ford's decision to return to the WRC as a factory team represents more than just a comeback; it's a profound declaration of confidence in the future of rallying and its enduring appeal. This move not only injects renewed vigor and competitive spirit into the championship but also serves as a testament to the sport's relevance as a crucible for automotive innovation. For fans, it promises an exciting era of high-stakes competition and potentially rekindles legendary rivalries, while for the automotive industry, it reinforces the value of motorsport as a proving ground for technological advancements that eventually trickle down to road cars. The blend of heritage and forward-thinking innovation from a global giant like Ford will undoubtedly elevate the WRC's profile and foster a dynamic new chapter for the sport.