Ford Returns to WRC as Full Factory Team in 2028

A New Era Beckons: Ford's Resurgent Rally Ambition
Ford's Official Comeback and Strategic Partnership with M-Sport
Ford is slated to re-enter the World Rally Championship as a full manufacturer team by 2028. This comeback will see them collaborate closely with their established partner, M-Sport, which will spearhead the factory WRC team under the Ford Racing banner. This alliance aims to leverage M-Sport's extensive rally expertise with Ford's manufacturing prowess.
Phased Return: The Journey Towards the New Rally Car
While the full factory return is scheduled for 2028, Ford's presence in the WRC will be visible sooner. M-Sport plans to campaign an enhanced version of the Ford Fiesta Rally2 in the upcoming year. This interim step will involve a comprehensive upgrade kit for the Fiesta, enabling it to compete effectively against the new generation of WRC27 Rally1-specification vehicles. The Fiesta Rally2 will continue its role through 2028, paving the way for the grand unveiling of a completely new car in 2029, engineered to adhere to the revised 2027 technical standards.
Expanding Global Motorsport Ventures and Celebrating Heritage
The announcement of Ford's return was made at the WRC season's concluding event in Sardinia, highlighting the manufacturer's deep-rooted commitment to rallying. This initiative is an integral part of Ford's broader global motorsport strategy, which includes significant involvement in Formula 1 through an engine partnership with Red Bull, a return to the World Endurance Championship's Hypercar class next year, and continued participation in NASCAR and Australian Supercars. Mark Rushbrook, Ford Racing's global director, underscored the significance of this return, particularly in the context of Ford Racing's 125-year legacy and its 50-year engagement with the WRC, emphasizing the direct link between rally racing and the development of exciting consumer vehicles.
A Rich Rally History and Future Confrontations
Ford boasts a distinguished history in rallying, with its factory WRC endeavors dating back to the 1970s, culminating in its first manufacturers' title in 1979. M-Sport has been a key player in Ford's WRC narrative, managing its official program from 1997 and securing two manufacturers' crowns in 2006-2007 before Ford's full factory support concluded in 2012. M-Sport has since continued to operate Ford machinery, including its factory rally-raid program. Ford's impending return is set to intensify competition, as it will rekindle rivalries with formidable automotive competitors like Toyota, who have also pledged allegiance to the WRC's new technical regulations.
Industry-Wide Acclaim for Ford's WRC Re-engagement
Ford's decision to rejoin the FIA World Rally Championship as a full factory team has been met with widespread enthusiasm from prominent figures in the sport. Eric Boullier, CEO of WRC Promoter, hailed the news as "fantastic," acknowledging Ford's rich rallying heritage and its contributions to some of the sport's most memorable moments. He further noted that this renewed commitment reinforces the relevance of rallying for a leading global automotive brand and its potential to drive innovation for future road cars. FIA president Mohammed Ben Sulayem echoed these sentiments, emphasizing that Ford's return injects significant momentum into the championship's next phase, alongside the engagement of a new promoter and three manufacturers embracing the new technical rules. He highlighted Ford's growing presence across four FIA World Championships as a testament to motorsport's critical role as a global platform for brand development, product innovation, and technological advancement.