Fishwife CEO's Unique Interview Approach: Unveiling Candidate Superpowers

Discover Your Edge: The Superpower Interview Strategy
Unconventional Interviewing: The "Superpower" Question
Many business leaders have a signature interview question they rely on, and Becca Millstein, cofounder and CEO of the innovative tinned seafood brand Fishwife, is no exception. At 32, Millstein uses a particular query to delve beyond typical, rehearsed answers. Her preferred question to prospective employees is straightforward yet profound: "What's your superpower?"
Beyond Traditional Strengths: Unveiling Core Competencies
This question serves as an evolved version of the classic "What's your greatest strength?" It encourages candidates to move past generic, polished responses and directly articulate their most exceptional ability. Millstein emphasizes that this method gets straight to the heart of what a candidate truly excels at and what makes them indispensable to her company.
The Startup Imperative: Maximizing Individual Impact
Millstein explains that in a startup environment, there are no superfluous roles. Every team member carries significant responsibility, enjoys substantial autonomy, and has extensive opportunities for creative contribution. Therefore, understanding a candidate's unique "superpower" is crucial for identifying how they will genuinely enhance the team.
Self-Awareness and Humility: Cornerstones of Success
The "superpower" question also illuminates a candidate's self-perception and level of self-awareness, qualities Millstein deems vital for entrepreneurial success. She notes that investors seek founders who acknowledge their own limitations, highlighting that the ability to recognize personal and organizational gaps is a strong predictor of achievement.
Millstein's Own Superpower: Bridging Analytics and Creativity
When asked to identify her own superpower, Millstein cites her dual capacity for analytical and creative thinking. She describes this as seamlessly navigating between the logical and imaginative facets of her mind. This allows her to engage in high-level strategic planning while also meticulously attending to minute details.
The Genesis of Fishwife: From Academic Curiosity to Culinary Trend
Before cofounding Fishwife, Millstein pursued a history degree and briefly worked in the music industry. Her inspiration for Fishwife stemmed from her time studying abroad in Spain, where she developed an appreciation for tinned fish. During the pandemic, she recognized the growing demand for protein-rich, long-lasting food options, leading to Fishwife's rapid growth since its inception in 2020. The brand's colorfully packaged products are now available in major retailers like Whole Foods and Costco.
Leadership Philosophy: Strategic Vision and Ground-Level Engagement
Millstein believes that the most effective founders possess a blend of strategic foresight and a willingness to engage at all operational levels. They can envision the company's long-term trajectory while also immersing themselves in daily tasks. She asserts that a true leader is never too important to handle any job, even the most basic ones, likening it to the essential act of "taking out the trash."