Ferrari and Puma Celebrate Niki Lauda's Legacy at Monza

Reliving a Legend: Celebrating 50 Years of Lauda's Triumph
Honoring a Champion: Ferrari's Golden Anniversary Tribute to Niki Lauda
Ferrari is set to celebrate the 50th anniversary of Niki Lauda's inaugural Formula 1 championship with a series of special events leading up to the Italian Grand Prix. A key highlight will be the "Tifosi Tram," a reimagined classic Milanese tram that will traverse the city, serving as a mobile museum dedicated to Lauda's profound impact on the sport and Ferrari's storied racing heritage.
The Historic Win: Lauda's 1975 Monza Masterpiece
On September 7, 1975, Niki Lauda, piloting the formidable Ferrari 312T, clinched his first Formula 1 World Championship with a third-place finish at the Italian Grand Prix. This pivotal moment secured Ferrari's first world title in over a decade, igniting fervent celebrations among thousands of scarlet-clad fans. His triumph not only cemented his place in history but also reignited Ferrari's championship aspirations.
Engaging the Enthusiasts: The 'Tifosi Tram' Experience
Half a century later, the spirit of Lauda's victory will be brought to life through the "Tifosi Tram." This unique mobile exhibition will offer a select group of fortunate fans the rare chance to ride through Milan, delving into Lauda's extraordinary career, exploring Ferrari's groundbreaking achievements over the past 50 years, and celebrating the enduring collaboration with Puma.
The Genesis of a Title: Lauda's Dominant Performance at Monza
Heading into the 1975 Italian Grand Prix, the season's penultimate race, Lauda needed a top-six finish to secure the championship. He laid a strong foundation by securing pole position with his stunning Ferrari 312T. Despite early morning rain on race day, the track dried in time for the start, allowing his teammate Clay Regazzoni to take an early lead. The Ferrari duo maintained a commanding 1-2 position until Emmerson Fittipaldi briefly claimed second place with only six laps remaining.
A Legacy Honored: The Puma Monza Limited Edition Collection
Beyond the tram experience, a broader audience will have the opportunity to participate in the celebration through the new Puma Monza Limited Edition Collection. This exclusive clothing line draws inspiration from Lauda's iconic race suits, featuring vintage logos, classic lettering, and retro design elements. The collection, primarily in Ferrari's signature red, also offers pieces in a vibrant blue, nodding to historical race and mechanics' attire. Thomas Josnik, VP of Puma Motorsport, emphasized the two-decade-long partnership's shared passion for connecting motorsport with its fans, making this collection a testament to their enduring collaboration.