Electric Cars

The automotive world is abuzz with excitement as EchoPark Speedway, formerly Atlanta Motor Speedway, introduces its rebranding through a landmark partnership. The transformation marks a significant milestone for both the track and the innovative used car marketplace. This collaboration sets the stage for an unparalleled fan experience, blending motorsport tradition with cutting-edge customer service.

Experience the Thrill of Tomorrow's Racing Today

A Multi-Million-Dollar Milestone

In the heart of Hampton, Georgia, a new chapter unfolds as EchoPark Speedway emerges from the shadows of its former identity. A press conference held within the Marcy Scott Media Center unveiled a seven-year agreement between Speedway Motorsports and EchoPark Automotive. This multi-million-dollar deal not only secures the track's future but also amplifies its presence in the racing landscape. Marcus Smith, President and CEO of Speedway Motorsports, expressed his enthusiasm about aligning with a company that shares their vision for excellence. Together, they aim to redefine Southern hospitality, offering fans experiences that surpass expectations.The synergy between these two entities promises more than just a name change. It signifies a commitment to elevating every aspect of the fan journey, ensuring that each visit to EchoPark Speedway becomes an unforgettable adventure. The partnership will enhance facilities, introduce exclusive offerings, and create moments that resonate deeply with motorsport enthusiasts worldwide.

Racing Toward Innovation

As the calendar flips to June 28, anticipation builds for the Quaker State 400 Available at Walmart. This race heralds the commencement of a five-event tournament featuring 32 drivers competing in a bracket-style showdown for a staggering $1 million prize. Beyond the monetary allure, the winner will receive a "nearly new" EchoPark Chevrolet Silverado and a trailer showcasing the first of 26 limited-edition Harley-Davidson motorcycles crafted specifically for the 85th Anniversary Sturgis Motorcycle Rally. These rewards exemplify the grandeur and prestige associated with triumphing at EchoPark Speedway.This initiative reflects a broader strategy to engage fans on multiple levels. By integrating unique incentives into the racing spectacle, EchoPark Automotive aims to foster deeper connections with audiences. The presentation of such coveted prizes during Victory Lane ceremonies ensures that the brand remains top-of-mind long after the checkered flag waves. Such gestures underscore the value placed on rewarding excellence while simultaneously promoting their extensive inventory of quality vehicles.

A Legacy of Speed and Service

EchoPark Speedway's storied past dates back to July 1960 when Fireball Roberts claimed victory in the inaugural NASCAR Cup Series event. Since then, the venue has hosted an impressive tally of 122 NASCAR Cup Series races, alongside 38 Xfinity Series and 24 Craftsman Truck Series competitions. Christopher Bell's recent triumph in the Ambetter Health 400 further cements the track's reputation as a proving ground for elite talent.Under the umbrella of Sonic Automotive, another Smith-family owned enterprise, EchoPark finds itself poised for growth. David B. Smith, Chairman and CEO of Sonic Automotive, views this partnership as an opportunity to shine a spotlight on their expansive selection of pre-owned automobiles. Jeff Dyke, President of Sonic Automotive, echoed similar sentiments, emphasizing the alignment of values between the speedway and EchoPark Automotive. Both organizations prioritize delivering exceptional service, creating an environment where customers feel valued and respected.The convergence of these ideals bodes well for the future of EchoPark Speedway. As it steps boldly into this next phase, the track stands ready to captivate audiences with thrilling races, groundbreaking initiatives, and a renewed focus on enhancing the overall experience. Fans can anticipate a dynamic atmosphere where tradition meets innovation, setting the standard for what modern motorsport entertainment should be.

Uniting Passion and Purpose

The collaboration extends beyond financial transactions; it embodies a shared passion for exceeding customer expectations. EchoPark Automotive leverages its association with EchoPark Speedway to highlight the robust lineup of vehicles available across its locations. Each model represents a testament to reliability, performance, and affordability, appealing to diverse demographics seeking dependable transportation solutions.Moreover, the exposure garnered through NASCAR events provides EchoPark Automotive with unprecedented visibility. This platform allows them to communicate their mission effectively—to revolutionize the way people purchase used cars by simplifying processes and ensuring transparency throughout interactions. As spectators marvel at high-speed drama unfolding on the track, they are simultaneously introduced to a brand committed to transforming the buying experience.The integration of EchoPark Automotive elements into race day activities serves dual purposes: entertaining attendees while subtly reinforcing brand identity. From signage adorning the facility to interactive displays engaging visitors, every detail contributes toward fostering positive perceptions about EchoPark Automotive. These efforts collectively contribute to building lasting relationships with consumers who appreciate authentic engagement over mere advertisements.