In the first quarter of 2025, the BMW Group delivered a total of 586,149 vehicles across all drive types. Notably, electric cars accounted for 18.7% of these deliveries, marking a substantial increase compared to Q1 2024 when only 13.9% of deliveries were electric. The growth in electric vehicle sales is particularly pronounced in Europe, where the BMW Group experienced a 64.2% rise in electric car sales, far outpacing overall delivery growth (+6.2%). This trend highlights the uneven regional distribution of EV adoption.
The BMW brand sold 520,142 units globally, with 86,449 being fully electric vehicles, representing 16.6% of its portfolio. Meanwhile, the Mini brand achieved significant success with its revamped lineup, selling 64,626 units worldwide and boasting a BEV share of 35.3%. Although specific data for Rolls-Royce is unavailable, it remains part of the electrification strategy. Additionally, competitor Mercedes-Benz saw a decline in electric car sales, while Audi mirrored BMW’s positive trajectory by increasing electric car sales by 31.2%.
BMW Group's electric vehicle sales highlight varying degrees of success across regions and brands. In Europe, the company achieved remarkable growth in electric vehicle sales, significantly outperforming overall delivery increases. The BMW brand contributed significantly to this achievement, with a notable portion of its global sales coming from electric vehicles. Moreover, the Mini brand demonstrated exceptional performance, especially in markets like China and Europe, where electric Mini models gained strong traction.
Europe stands as a critical market for BMW's electric ambitions, where one-third of all Minis sold are fully electric. In China, the figure rises even higher, surpassing half of all Mini sales. Jochen Goller, member of the BMW Board for Sales, emphasized the success of the new Mini models, particularly their electric variants, which have resonated well with customers worldwide. These achievements underscore the effectiveness of the BMW Group’s technology-open strategy, appealing to diverse customer preferences across various drive technologies. Furthermore, the group's milestone of delivering 3 million electrified vehicles later this year reflects its commitment to sustainable mobility solutions.
While BMW Group continues to expand its electric vehicle presence, competitors exhibit mixed results. Mercedes-Benz faced a decline in electric car sales, delivering only 40,700 BEVs in Q1 2025, marking a 14% drop from the previous year. Conversely, Audi reported a 31.2% increase in electric car sales, aligning closely with BMW's growth trajectory but still trailing behind in absolute numbers. This competitive landscape underscores the importance of strategic positioning and innovation in the rapidly evolving automotive industry.
Beyond current successes, BMW Group anticipates reaching two major milestones by the end of 2025. Since launching the BMW i3 and i8, the company aims to put a cumulative total of 3 million electrified vehicles on the road. Additionally, they project delivering 1.5 million fully electric vehicles to customers, demonstrating a rapid acceleration in BEV adoption since achieving the one million mark in Q1 2024. These ambitious targets reflect the company's dedication to advancing sustainable transportation options and solidifying its leadership in the global EV market. As the automotive industry continues to evolve, BMW Group remains at the forefront, driving innovation and meeting consumer demand for eco-friendly vehicles through its comprehensive electrification strategy.
The market for pre-owned electric vehicles (EVs) is witnessing a significant transformation. Many leased EVs re-enter the market after several years, still in excellent condition with minimal mileage. Their battery systems often remain highly efficient long past their initial usage period. This presents an opportune moment due to the decline in used EV prices, influenced by factors such as aggressive pricing strategies from manufacturers like Tesla and uncertainties surrounding battery longevity valuation. Popular models including the Ford Mustang Mach-E, Hyundai Ioniq 5, and Volkswagen ID.4 are now available at prices typically ranging between $20,000 and $40,000, sometimes even less than half their original retail cost. Tesla's Model 3 and Model Y stand out for affordability and availability, further boosted by incentives such as a federal tax credit for used EVs.
Purchasing a used EV offers more than just financial benefits; it supports environmentally sustainable practices by reducing reliance on new manufacturing processes. This choice helps lower emissions, conserve natural resources, and minimize electronic waste, promoting a more ethical approach to transportation.
Pre-owned EVs provide an accessible pathway for individuals seeking eco-friendly transportation without the hefty price tag traditionally associated with new models. With values dropping significantly, consumers can now acquire high-quality vehicles at substantially reduced costs. Models from reputable brands flood the second-hand market, offering diverse options within a reasonable budget range. Incentives such as the federal tax credit enhance affordability, making clean energy mobility increasingly attainable.
The current trend of declining used EV prices stems from multiple market dynamics. Aggressive price reductions on new models by major manufacturers have indirectly impacted the value of previously owned vehicles. Additionally, uncertainties about accurately assessing battery lifespan contribute to fluctuating resale values. Despite these factors, buyers benefit immensely from attractive deals on well-maintained cars. For instance, the Ford Mustang Mach-E, Hyundai Ioniq 5, and Volkswagen ID.4 offer exceptional performance and features at competitive prices. Tesla's offerings further amplify this accessibility, particularly with their Model 3 and Model Y leading the charge in terms of both affordability and availability. These conditions create a unique window of opportunity for those eager to embrace cleaner transportation solutions without breaking the bank.
Beyond monetary advantages, opting for a used EV aligns closely with principles of sustainability and ethics in transportation. By choosing pre-owned vehicles, individuals reduce the demand for newly manufactured cars, thereby cutting down on production-related emissions and conserving valuable raw materials. This decision also aids in minimizing electronic waste, supporting a circular economy model that prioritizes resource efficiency.
Manufacturing new vehicles involves substantial environmental impacts, from extracting raw materials to energy-intensive assembly processes. Selecting a used EV reduces the need for such activities, contributing positively to global efforts aimed at mitigating climate change. Furthermore, it encourages responsible consumption patterns by valuing longevity and reuse over constant upgrades or replacements. As awareness grows regarding the ecological footprint of automotive industries, embracing second-hand EVs becomes not only a practical but also an ethical choice. This shift towards sustainable transport methods ultimately fosters a cleaner, greener future while addressing pressing concerns about resource conservation and waste management. Thus, purchasing a used EV represents a meaningful step toward achieving broader environmental goals through everyday consumer decisions.