Electric Cars

Mercedes-Benz is embarking on an unprecedented product launch initiative, introducing a significant number of new and refreshed vehicles in the coming years. Despite an already broad portfolio of approximately 40 distinct body styles, the company's CEO, Ola Källenius, has not dismissed the possibility of further expanding into specialized market segments. This strategic direction indicates a continuous pursuit of innovation and market relevance, even as the brand navigates a complex automotive landscape.

The Stuttgart-based automaker is set to unveil 18 new models or facelifts next year, followed by an additional 14 in 2027. While many of these will be updates to existing lines, a select few will represent entirely new additions. Källenius, in a recent interview, articulated the company's deep-rooted passion for automobiles, stating, 'We eat, sleep, and drink cars.' However, he underscored the necessity of a sound business case for any new venture, moving past a period where unconventional models might have been introduced without strict commercial justification.

This forward-looking perspective comes at a time when Mercedes-Benz has been actively streamlining its offerings. Several models, including the SLC, CLS, and AMG GT Convertible, have been discontinued. Furthermore, the T-Class and Citan are slated for discontinuation, and the C-Class and E-Class coupe and convertible variants have been consolidated into the new CLE lineup. The B-Class minivan is also expected to exit the market in the near future.

In a notable reversal, the A-Class compact car, which was initially planned for discontinuation by 2026, has received a reprieve. According to Jörg Burzer, Mercedes' production chief, the compact sedan remains highly popular, particularly in Europe. Both the sedan and hatchback versions of the A-Class will continue to be sold alongside the new CLA sedan and wagon, which will offer both gasoline and electric powertrain options.

Looking ahead, Mercedes plans to integrate its electric EQ models with their traditional internal combustion counterparts. The current EQS, for example, will be phased out after its single generation, making way for a next-generation S-Class that will be available with both internal combustion and electric powertrains. Confirmed future additions to the lineup include electric versions of the C-Class and GLC, as well as new electric AMG sedan and SUV models. The company is also developing a smaller G-Class, affectionately termed the 'Little G,' which will also offer both gasoline and electric variants.

Mercedes-Benz's commitment to a multi-drivetrain strategy is a crucial aspect of its future planning. Källenius recently confirmed a 'course correction' in strategy, indicating that high-tech internal combustion engines will likely remain part of the product mix well into the 2030s, or even beyond. This adjustment reflects a pragmatic response to slower-than-anticipated adoption rates for electric vehicles globally. The company believes that maintaining a diverse technological approach is the most sensible path for an established automaker, ensuring that neither electric nor combustion technologies are overlooked.

Alfa Romeo is actively pursuing a strategy aimed at revitalization and expansion, positioning itself as a pivotal premium entity within the diverse Stellantis conglomerate. The company's recent strong performance, marked by a substantial increase in global sales and robust interest in its new models, underscores its potential for significant growth. A clear strategic shift towards popular vehicle segments, coupled with an enhanced focus on customer support, is central to Alfa Romeo's vision for overcoming past challenges and solidifying its standing in the competitive automotive landscape. This renewed direction, emphasizing profitability and market relevance, aims to leverage the brand's storied heritage while adapting to contemporary demands.

The brand's leadership expresses considerable confidence in its capacity for innovation and future development. By prioritizing models that resonate with current consumer trends, such as crossovers, Alfa Romeo seeks to broaden its appeal and attract new buyers. This pragmatic approach, however, does not diminish the brand's commitment to its distinctive identity. Instead, it seeks to merge its rich design and performance legacy with the practicalities of modern manufacturing and market dynamics, ensuring long-term viability and a competitive edge.

Navigating the Premium Landscape within Stellantis

Alfa Romeo, one of Stellantis's fourteen brands, is distinguishing itself through a targeted revitalization effort. Its CEO, Santo Ficili, underscores Alfa Romeo's unique designation as Stellantis's only premium brand, setting it apart from Maserati, which is categorized as a luxury marque. This clear differentiation within the corporate structure highlights Alfa Romeo's specific market positioning and strategic objectives. The brand has demonstrated a robust resurgence in the first half of 2025, recording a notable 20% surge in global deliveries. This impressive growth is largely attributed to the successful launch of its entry-level model, the Junior, which has already amassed over 45,000 pre-orders, indicating strong market acceptance and a positive outlook for future sales.

The strategic emphasis for Alfa Romeo revolves around leveraging its distinctive heritage to fuel innovation while ensuring commercial success. The brand is actively developing new models, including a refreshed Stelvio and a successor to the Giulia, which will adopt a different body style to appeal to a wider audience. This shift towards more broadly appealing segments, particularly crossovers, reflects a pragmatic business decision aimed at enhancing profitability and market share. While past plans for reintroducing niche sports cars like the 8C and GTV were shelved due to business priorities, the focus remains on models that can attract a larger customer base, including a new, larger SUV designed with the North American market in mind. This strategic direction is crucial for Alfa Romeo to compete effectively against established German luxury brands, especially as it seeks to reverse a downward sales trend in the United States and capitalize on its strong performance in other major markets. The brand's ability to innovate within the confines of commercial viability, utilizing shared platforms from Stellantis to manage costs, will be key to its sustained growth and presence in the global automotive arena.

Driving Growth Through Strategic Model Expansion and Customer Focus

Alfa Romeo's ambitious growth strategy hinges on a combination of new model introductions and a renewed commitment to enhancing customer experience. The brand is actively expanding its product portfolio, with upcoming releases like the next-generation Stelvio SUV and a re-envisioned Giulia. These new vehicles are designed to address current market demands and attract a broader customer base, particularly in key regions where growth potential is significant. The focus on practicality and market relevance, such as the development of larger SUVs, signals a pragmatic approach to ensuring the brand's financial health and competitive standing within the Stellantis group. This strategic pivot ensures that while Alfa Romeo maintains its distinctive character, it also aligns with profitable market segments.

Beyond product development, Alfa Romeo is placing a strong emphasis on improving its post-purchase support and dealer network. CEO Santo Ficili has highlighted the critical importance of having a robust network of dealers capable not only of selling vehicles but also of providing exemplary aftersales service. This focus on customer satisfaction is paramount, especially as the brand works to shed historical perceptions regarding reliability and durability. By strengthening its service infrastructure and ensuring long-term durability of its vehicles, Alfa Romeo aims to build trust and foster loyalty among its customer base. The brand understands that attracting buyers from competitors, particularly the dominant German luxury marques, will require not just compelling products but also a seamless ownership experience. This holistic approach, combining an expanded, market-aligned product line with superior customer service and improved reliability, is central to Alfa Romeo's vision for sustainable growth and a stronger presence in the global premium automotive market.