Entrepreneur's Journey: Lessons from Tech Titans Elon Musk and Travis Kalanick

This article recounts the journey of Adi Prasad, a 35-year-old co-founder and CEO of the AI manufacturing startup, Matter. Prasad shares insights gained from working alongside prominent figures like Elon Musk at Tesla and Travis Kalanick at CloudKitchens in his twenties. He emphasizes how these experiences shaped his approach to problem-solving, business scaling, and ultimately, inspired him to establish his own company, Matter, dedicated to transforming American manufacturing with AI-driven autonomous factories.
After graduating from MIT in 2015 with a master's degree in mechanical engineering, Adi Prasad was drawn to Tesla due to its innovative approach to manufacturing. He quickly became involved in the challenging task of scaling production for the Falcon Wing doors, a significant engineering feat. During his time at Tesla, Prasad had the unique opportunity to interact with Elon Musk and observe his "first-principles thinking" approach. Musk's ability to dissect complex problems live, even without being the obvious expert in every field, left a lasting impression on Prasad. He admired Musk's relentless questioning of assumptions and his refusal to accept conventional wisdom, a combination that fostered deep technical insight and strong business acumen, driving Tesla's aggressive innovation.
Following his tenure at Tesla and a year at Apple as a product quality manager, Prasad sought another opportunity to learn from a visionary leader. He joined CloudKitchens, a venture by former Uber CEO Travis Kalanick, as one of its first 100 employees. A mentor's insightful question about other entrepreneurs who had disrupted complex global industries in a short period solidified his decision. Working with Kalanick, Prasad witnessed firsthand his shrewd business strategies, particularly his focus on zero-based budgeting and an unwavering return-on-investment mindset. Kalanick's forward-thinking vision, encapsulated in his belief that "entrepreneurs fast-forward the future," profoundly influenced Prasad's entrepreneurial outlook, demonstrating the power of pushing through challenges to disrupt traditional industries.
Armed with the knowledge and experience gained from these influential mentors, Prasad pursued his entrepreneurial ambitions. After earning an MBA from Harvard Business School in 2025, he moved to the Bay Area and fully committed to launching Matter. His company aims to build AI-native autonomous factories in the US, specializing in the assembly of intricate products like drones and robotic systems. The overarching goal is to redefine American manufacturing by approaching it as a software problem rather than solely a labor challenge. Today, Matter has grown to include over two dozen employees, and its first 54,000-square-foot factory is operational in Sunnyvale, California, a testament to Prasad's journey of learning and application.
Reflecting on his entrepreneurial path, two core insights have emerged for Prasad. Firstly, the notion of feeling fully prepared to launch a business is often an illusion; courage to take the initial leap is paramount. Secondly, the evolving landscape of AI underscores the importance of diverse real-world experiences. While specialized knowledge remains valuable, the accessibility of information through AI tools means that a broad spectrum of experiences is crucial for making informed decisions and innovating solutions. These lessons, gleaned from his formative years working with industry giants, provided the essential foundation and confidence for Prasad to embark on building his own company.