Electric Cars

Revolutionizing Urban Mobility: Green SM's European Debut

Green SM's Strategic European Entry

Vietnamese electric vehicle taxi company, Green SM, has officially launched its services in Copenhagen, Denmark, marking its inaugural venture into the European market. This expansion follows its successful operations across Asia in countries such as Vietnam, Laos, Indonesia, the Philippines, and India.

Innovative Business Model: Ownership and Driver Management

Unlike traditional ride-hailing platforms that connect independent drivers with passengers, Green SM employs a distinct operational strategy. The company retains full ownership and management of its fleet of VinFast VF 6 and VF 8 electric SUVs, and directly supervises its drivers. This integrated approach aims to ensure meticulous vehicle maintenance and a consistently high level of customer service.

Commitment to Quality and Customer Experience

Green SM places a strong emphasis on driver professionalism and customer satisfaction. All drivers undergo comprehensive training covering essential areas such as road safety, customer service protocols, operational procedures, and the efficient use of electric vehicles, ensuring a premium experience for passengers.

Seamless Booking and Transparent Pricing

Customers can effortlessly book and pay for their rides through Green SM's dedicated mobile application. The app provides complete transparency by displaying the exact fare upfront before the booking is confirmed, eliminating any surprises for the user.

Copenhagen: A Gateway to European Expansion

Richard Nabil Chahine, CEO of Green SM Europe, highlighted Copenhagen's progressive stance on mobility as a key factor in selecting the city for their European launch. He expressed the company's commitment to respecting local standards and building trust with the community through reliable, professional, and fully electric transportation services, drawing on extensive experience from their Asian operations.

Launch Incentives and Future Outlook

To encourage adoption, Green SM is offering new customers in Copenhagen five vouchers, each providing a 25% discount on rides, with a maximum saving of 100 Danish kroner (approximately $16) per trip. This promotional offer is valid until September 30. The company plans a measured expansion across Europe, prioritizing the establishment of strong local operations and adapting its services based on initial feedback and regulatory compliance in Denmark before moving to other cities.

Hyundai has recently taken the wraps off its innovative Neira Concept, a brand-new electric minivan designed to accommodate seven passengers. This reveal occurred at the 2026 Gaikindo Indonesia International Auto Show (GIIAS), where it was showcased alongside other notable Hyundai models, including the IONIQ 3, highlighting the brand's commitment to expanding its electric vehicle lineup.

The Neira Concept marks a significant step for Hyundai, particularly with its planned local production in Indonesia, set to commence by the end of 2026. While specific technical details remain under wraps, observers have noted a striking resemblance between the Neira and the Kia Carens Clavis EV, an electric MPV that made its debut in India the previous year. Both vehicles share a similar core design, with Hyundai distinguishing the Neira through unique exterior elements such as redesigned front and rear fascias, distinctive headlights, and bespoke alloy wheels. Inside, the cabin layouts are remarkably similar, featuring dual 12.3-inch screens for the instrument cluster and infotainment system, complemented by a dedicated climate control panel.

Regarding its power capabilities, the Neira Concept is anticipated to mirror the Kia Carens Clavis EV's battery options. This suggests the availability of two battery pack choices: a 42 kWh variant and a larger 51.4 kWh option. The smaller battery is projected to offer an impressive range of up to 251 miles (404 km) under MIDC testing standards, while the more substantial 51.4 kWh pack could extend that range to approximately 304 miles (490 km) on a single charge. Both battery configurations are designed for rapid charging, capable of replenishing from 10% to 80% in roughly 39 minutes when utilizing a 100 kW DC fast charger. This emphasis on range and quick charging underscores Hyundai's dedication to making electric vehicles a viable and convenient option for families.

Despite its global introduction and local production plans in Indonesia, the Neira electric minivan is unlikely to reach the United States market. This decision is largely influenced by potential import tariffs, particularly from the Trump Administration, which would render the vehicle economically unfeasible for the US. For the American market, Hyundai already offers the fully electric, seven-seat IONIQ 9, manufactured at its Metaplant in Georgia, catering to the demand for larger electric family vehicles. Additionally, in other international markets such as Europe and South Korea, Hyundai provides the Staria Electric MPV, further diversifying its electric people mover offerings outside of the US. The Neira Concept is strategically positioned to cater specifically to the requirements of Indonesian families, prioritizing ample space, practicality, and environmental responsibility.