Duracell to Launch First EV Fast Charging Network in the UK

Duracell, the well-known American battery manufacturer established in the 1920s, is expanding its operations across the Atlantic. The company is poised to introduce its very first electric vehicle (EV) rapid charging infrastructure, named Duracell E-Charge, within the United Kingdom.
This initiative comes as the UK prepares to discontinue the sale of gasoline and diesel vehicles by 2030, a policy that is significantly boosting both EV sales and the demand for charging facilities. With a projected investment exceeding £200 million (approximately $266 million) over the next ten years, Duracell E-Charge aims to significantly enhance the fast-charging experience. The new network's operations will be managed by Elektra Charge, a specialized charge point operator. Funding and construction of the charging hubs will be undertaken by The EV Network (EVN), a leading developer of charging infrastructure in the UK. Reza Shaybani, CEO of The EV Network, highlighted the critical need for faster and more dependable charging solutions to accommodate the increasing adoption of EVs, stating that Duracell E-Charge is a direct response to this challenge. The Duracell EV rapid charging network will offer 400 kW ultra-fast chargers, providing convenient payment options through a dedicated application, contactless methods, or a simple plug-and-go system. Each station will be equipped with user-friendly interfaces, clear signage, and continuous 24/7 support. The initial six Duracell E-Charge locations are scheduled to become operational in 2025. Reports from the Sunday Times indicate that Duracell plans to expand its charging network to include at least 100 stations and over 500 charging points by 2030. These hubs will be strategically situated along major motorways, close to retail and hospitality establishments, and at key entry points into cities. Mark Bloxham, managing director of Duracell E-Charge, emphasized the simplicity of the process, remarking that charging an electric vehicle should be as straightforward as changing batteries in a remote control, encapsulated by the motto: \"Plug. Play. Go.\"
The decision by an established American company like Duracell to launch its first DC fast charging network in the UK, rather than its home country, is largely influenced by the UK's supportive and stable governmental policies regarding business. This strategic choice underscores the importance of a predictable regulatory environment in fostering significant infrastructure investments. By establishing a robust EV charging network, Duracell is not only venturing into a new market but also contributing to the global transition towards sustainable transportation, demonstrating a proactive approach to addressing environmental challenges and supporting technological advancement. This move exemplifies how corporate innovation, when aligned with progressive policy, can accelerate the adoption of green technologies and create a more sustainable future for all.