DS Automobiles: The Synergy of Competition and Innovation

Racing to Reinvent: Where Motorsport Fuels Automotive Excellence
A Decade of Electric Racing: Shaping the Future of Mobility
For nearly ten years, DS Automobiles has been a steadfast participant in Formula E, a commitment that began shortly after the championship's inception. This enduring involvement has provided a fertile ground for learning and innovation, profoundly influencing the brand's identity and technological direction. Xavier Peugeot emphasizes that this long-term dedication is central to DS Automobiles' philosophy, enabling a seamless integration of high-performance electric capabilities into its new models, like the forthcoming DS N°8.
The Pillars of Consistent Success: A Team's Enduring Pursuit of Excellence
DS Automobiles boasts an impressive record in Formula E, securing multiple world titles for both drivers and constructors. This sustained triumph is attributed to a meticulously coordinated team effort, where every operational element functions in perfect synchronicity. Peugeot points to the consistency and continuity of their racing program as crucial factors, fostering an environment where immediate, efficient responses are second nature, a direct result of unwavering, long-term dedication to the sport.
From Track to Road: Pioneering Technological Transfers
The expertise garnered from the rigorous demands of Formula E circuits directly translates into tangible benefits for production vehicles, even across their distinct operational realms. A prime example is the advanced brake regeneration system, pushed to its limits in Formula E, which now significantly enhances the efficiency and performance of the DS N°8. Furthermore, shared software architecture between racing cars and road models, such as the DS 7 PLUG-IN HYBRID AWD 360's PERFORMANCE version, underscores this technological synergy. Features like the One Pedal system, offering enhanced regeneration, are direct offshoots of Formula E learnings, stimulating the Research and Development division to deliver more efficient and higher-performance electric experiences to customers.
Customer Engagement with Innovation: Embracing Sport-Derived Advancements
While the intricacies of motorsport-derived technologies might not be immediately apparent to every customer, these innovations are instrumental in delivering key benefits, such as the impressive 750km range of the DS N°8 and sophisticated energy management systems that enhance driving comfort. The brand's continuous efforts extend to aerodynamic refinements and other features that contribute to an enjoyable electric vehicle experience. The ongoing challenge lies in effectively communicating how competition directly translates into superior everyday vehicle performance.
Future Horizons: Expanding the Competitive Edge into Production
The journey of technological evolution continues, with electric performance and regenerative braking systems remaining at the forefront of development. However, future models will incorporate even more advanced solutions, with discussions already underway to integrate further sophisticated powertrains, thanks to the invaluable contributions of the DS Performance teams responsible for the Formula E single-seaters. This commitment ensures a continuous pipeline of innovation, directly benefiting future DS Automobiles offerings.
Luxury and Responsibility: A Harmonious Blend in Automotive Manufacturing
DS Automobiles prides itself on its avant-garde and premium DNA. While luxury serves as a design inspiration, the brand primarily operates within the premium segment. Peugeot underscores that high-autonomy electric solutions, exemplified by the DS N°8, are entirely compatible with corporate social responsibility (CSR) initiatives. This includes the extensive use of recycled materials in vehicle interiors, such as Alcantara seats made from 68% recycled content and other interior finishes incorporating a high percentage of recycled textiles, fabrics, or plastics. Additionally, the brand employs environmentally friendly processes, like naturally tanning leather with olive leaves and abstaining from chrome use. DS Automobiles embodies French automotive artistry and innovation, with competition acting as a vital catalyst for its ongoing growth and success.