After a hiatus and seasonal shift due to the global health crisis, the Detroit Auto Show made its comeback in January 2025. The event attracted 275,000 visitors over an 11-day period, marking a significant milestone for the industry. While attendance figures were lower compared to pre-pandemic levels, organizers emphasized the unique energy and enthusiasm that permeated the show. Attendees were treated to an extensive display of over 30 vehicle brands, engaging activities, and interactive experiences that reignited the spirit of automotive innovation.
The return to its traditional January slot brought a renewed sense of community and excitement. With 34 brands showcasing nearly 500 vehicles, including four immersive indoor tracks and special reveals, the show offered something for everyone. Notably, Ford Motor Company unveiled two special-edition Mustangs, generating buzz among enthusiasts. Additionally, The Gallery, featuring ultra-luxury vehicles, made its reappearance after seven years, drawing long lines and awe-inspired reactions. Over 100,000 test rides were provided on the tracks, giving potential buyers a firsthand experience of the latest models.
The Detroit Auto Show's resurgence not only highlights the resilience of the automotive industry but also underscores the enduring passion for cars. Despite challenges, the event successfully brought together manufacturers, enthusiasts, and families, fostering a vibrant atmosphere of discovery and innovation. The show’s success bodes well for future editions, promising continued growth and excitement in the world of automobiles.
Experience the Future of Automotive Excellence
Reviving the Spirit of Adventure: Camp Jeep’s 20th Anniversary
One of the most anticipated highlights of this year's event is the revival of the legendary Camp Jeep test track. For two decades, this off-road course has thrilled visitors with its rugged terrain and challenging obstacles. Now, as it celebrates its 20th anniversary, Camp Jeep promises to deliver even more adrenaline-pumping adventures. Attendees will be able to navigate through steep inclines, rocky paths, and water crossings, all while experiencing the unmatched capability of Jeep's latest models. The thrill of conquering the elements on this immersive course offers a firsthand look at why Jeep remains a leader in off-road performance.
Beyond the excitement of the track itself, Camp Jeep also serves as a testament to Jeep's commitment to innovation and durability. Each obstacle is carefully designed to push the limits of both vehicle and driver, ensuring that every participant leaves with a deeper appreciation for the brand's engineering prowess. With advancements in technology and design, this year's Camp Jeep experience will undoubtedly surpass previous editions, offering an unparalleled glimpse into the future of off-road exploration.
Pioneering the Electric Revolution: Dodge Charger Daytona and Jeep Wagoneer S
The shift towards electric vehicles (EVs) continues to gain momentum, and Stellantis is leading the charge with two groundbreaking models. The all-new Dodge Charger Daytona and Jeep Wagoneer S are not just cars; they represent a new era in automotive history. Both vehicles will take center stage on the Chicago Drives Electric track, allowing visitors to witness their cutting-edge capabilities firsthand. The Charger Daytona, in particular, stands out as a symbol of American muscle reimagined for the modern age, combining raw power with zero emissions.
For Jeep enthusiasts, the Wagoneer S represents a bold step forward in luxury and sustainability. Equipped with advanced battery technology, this SUV offers a seamless blend of comfort and eco-friendliness. As part of the electric showcase, attendees will have the opportunity to explore how these vehicles perform under real-world conditions, providing valuable insights into the future of transportation. The inclusion of these EVs underscores Stellantis' dedication to driving the industry toward a greener tomorrow, while still delivering the performance and style consumers expect.
Concept Cars and Family Fun: Chrysler Halcyon and the Pacifica Stow ‘n Go Challenge
In addition to the electric revolution, the show will feature concept cars that offer a sneak peek into what the future holds. Among them is the Chrysler Halcyon, a visionary model that challenges conventional design norms. This concept car showcases innovative features such as autonomous driving capabilities and sustainable materials, hinting at the direction Chrysler may take in the years to come. Visitors can immerse themselves in the possibilities presented by this futuristic vehicle, sparking conversations about the evolving role of automobiles in society.
Families won't be left out of the fun either, thanks to the Chrysler Pacifica Stow ‘n Go Challenge. This interactive activity invites participants of all ages to test their skills in maximizing storage space within a minivan. The challenge not only entertains but also educates attendees on the practical benefits of the Pacifica's versatile interior design. By engaging in this hands-on experience, families can better understand how the Stow ‘n Go system enhances convenience and functionality during road trips or daily commutes. It's a perfect blend of entertainment and education, making the auto show an enjoyable experience for everyone involved.
Showcasing Fiat's Commitment to Sustainability: The Fiat 500e
Another highlight of the event is the unveiling of the Fiat 500e, an electric subcompact car that delivers impressive performance with minimal environmental impact. With nearly 150 miles of range, the Fiat 500e offers a practical solution for urban dwellers seeking a reliable and eco-friendly mode of transportation. Its compact size and agile handling make it ideal for navigating city streets, while its stylish design ensures it stands out from the crowd. The introduction of the Fiat 500e marks a significant milestone in Fiat's journey towards sustainability, demonstrating the brand's commitment to reducing carbon footprints without compromising on quality or aesthetics.
Moreover, the Fiat 500e's presence at the show serves as a reminder of the growing importance of electric mobility in today's market. As more consumers prioritize environmentally conscious choices, vehicles like the Fiat 500e play a crucial role in shaping the future of personal transportation. Through its participation in the Chicago Auto Show, Fiat aims to inspire a broader conversation about the benefits of electric vehicles, encouraging more people to consider adopting greener alternatives in their daily lives.
On the morning of January 27, 2025, Salt Lake City lost a beloved figure, Steve Coon. Born on October 3, 1949, to Merl Edward and Laura Irene Coon, Steve's life was marked by a profound love for automobiles and mechanical pursuits. His passion for cars brought joy and camaraderie to many, especially through his involvement in local car shows. After retiring, Steve found immense pleasure in weekly meet-ups with friends for coffee and conversation, as well as participating in charitable events like Cruises for Kids and Halloween activities at car shows. Throughout his career, Steve worked various jobs, from a service station to train conductor, before settling into family life with two marriages that blessed him with six children. He leaves behind a loving family and a legacy of automotive enthusiasm.
A Legacy of Passion and Community
In the heart of Utah, on a crisp winter morning, the community mourned the passing of Steve Coon, a man whose life was deeply intertwined with the spirit of Salt Lake City. Born in the city in 1949, Steve grew up nurturing a fervent interest in all things mechanical. This passion blossomed early when he acquired his first car, a 1957 Triumph TR3 convertible, which ignited a lifelong dedication to classic automobiles. Over the years, Steve became a familiar face at local car shows, where he not only showcased his meticulously restored vehicles but also forged lasting friendships. One of his proudest restorations was a 1969 Chevelle, followed by a 1934 Ford Coupe, both of which became symbols of his craftsmanship and dedication.
Steve’s professional journey began at age 16 when he started working at a Phillips 66 service station in Magna. From there, he moved on to roles at Kennecott as a security guard and EMT, eventually becoming a train conductor at Union Pacific. Despite the demands of his career, Steve always found time for what truly mattered—his family. He married Irene Jenson in 1970, and together they had three children. Later, in 1979, he married Shirley Launer, adding three more children to their blended family. Steve is survived by his wife Shirley, his six children, and numerous grandchildren and great-grandchildren.
Beyond his family and work, Steve dedicated much of his time to community service. He and Shirley participated in several charitable events, including Cruises for Kids, Coats for Kids, and special Halloween festivities at car shows. These events were not just about raising funds but also about fostering a sense of unity and generosity within the community.
Funeral services for Steve will be held on Wednesday, February 5, 2025, at Russon Mortuary in Bountiful, Utah. A viewing will take place on Tuesday evening and Wednesday morning, providing an opportunity for friends and family to pay their respects.
From a journalist’s perspective, Steve Coon’s life serves as a testament to the power of passion and community. His unwavering dedication to his craft and his commitment to those around him remind us of the importance of living a life filled with purpose and connection. Steve’s legacy will undoubtedly inspire future generations to pursue their passions and contribute meaningfully to their communities.