Electric Cars

Subaru vehicles have developed a remarkable association with dog enthusiasts, a phenomenon rooted in both the brand's marketing and the practical attributes of its lineup. While the company's past might recall a fierce rivalry between its WRX STI and Mitsubishi's Lancer Evo, portraying the WRX as the more affable, "dog-like" counterpart, this historical narrative foreshadows Subaru's current widespread appeal among pet owners.

Today, a significant portion of Subaru drivers, nearly 48%, also share their lives with a canine companion. This figure rises impressively to 58% for those who choose the brand's adventure-ready Wilderness models, such as the Outback, Forester, and Crosstrek, highlighting a natural synergy between an outdoor lifestyle and dog ownership. The brand's strategic focus on durability and functionality makes its vehicles ideal for accommodating pets and outdoor adventures.

Beyond vehicle design, Subaru actively demonstrates its commitment to animal welfare. Since 2018, the company has partnered with local shelters to host dog adoption events at car shows, leading to over 1800 successful adoptions. Financially, Subaru has donated over a million dollars to these partner shelters and more than $70 million to various pet charities, making it the largest corporate benefactor to the ASPCA. This deep-seated dedication to dogs extends even to its corporate culture, exemplified by "bring your dog to work" days at its headquarters.

Subaru's journey from a formidable rally competitor to a brand beloved by dog owners showcases a unique and commendable corporate identity. By aligning its brand with a cause that resonates with a broad demographic and actively contributing to animal welfare, Subaru not only fosters strong customer loyalty but also sets a positive example of corporate social responsibility. This enduring bond between Subaru and the dog-owning community reflects a commitment to values that extend far beyond automotive sales, emphasizing compassion, adventure, and community spirit.

A specific 1956 Peugeot 403 sedan, prominently featured in Michael Mann's recent biographical film about Enzo Ferrari, has become available for public acquisition. This vehicle's appearance in the movie is remarkably accurate, reflecting Enzo Ferrari's well-documented preference for Peugeot automobiles. Presented in a well-maintained, collectible state, the car's association with the film enhances its desirability, offering an intriguing blend of automotive heritage and cinematic allure.

This particular Peugeot 403, now listed on Bring a Trailer, holds a distinctive appeal, especially when contrasted with the high-performance Maseratis and Ferraris also depicted in the film. Unlike its more exotic counterparts, this classic movie car presents a rare chance for enthusiasts to own a piece of history without an exorbitant price tag. Enzo Ferrari's admiration for French vehicles remains a topic of speculation, with anecdotes suggesting it may have stemmed from a relative's visit to Modena in her Peugeot, or perhaps influenced by the Italian design house Pininfarina, which styled models like the 403 and 404, and also famously contributed to many iconic Ferrari designs.

Enzo Ferrari's enduring fondness for Peugeots was undeniable; he owned several throughout his life, initially as personal transport and later as chauffeur-driven vehicles, right up until his passing in 1988. He even mandated the use of Peugeot station wagons as support vehicles for his Scuderia racing team, leading to intriguing historical images of these humble French wagons adapted for racing logistics. This 1950s berlinetta, characterized by its understated elegance and moderate power, embodies Peugeot's design philosophy—a sophisticated yet functional vehicle, offering a tasteful alternative to more flamboyant designs. Its clean lines and subtle chrome accents, courtesy of Pininfarina, are paired with a 1468cc inline-four engine producing approximately 65 horsepower, channeled through a four-speed manual gearbox. The car also features a rear-mounted hydraulic handbrake, utilized in the film to simulate dramatic driving sequences.

Beyond its cinematic connection, this Peugeot 403 stands as a charming and functional classic car, perfect for leisurely drives. Its role in the Enzo Ferrari biopic adds an extra layer of intrigue, underscoring the unexpected but significant place Peugeot held in the life of one of the automotive world's most legendary figures. This unique automobile offers more than just transportation; it provides a tangible link to a rich history, encouraging us to appreciate the subtle yet profound influences that shape even the most iconic narratives. It reminds us that greatness can emerge from unexpected places, and sometimes, the most enduring passions are found in understated elegance rather than overt extravagance. This narrative encourages a deeper look into the intricate details that build a legacy, fostering an appreciation for both the grand and the humble contributions to history.