COTA Boss Welcomes Cadillac's F1 Entry and Anticipates Impact

Circuit of the Americas boss Bobby Epstein is optimistic about Cadillac's forthcoming entry into Formula 1 in 2026. He views this as a significant positive for both the Circuit of the Americas and the sport globally, foreseeing a strong initial performance from the American team. Epstein also emphasizes that the emergence of a successful American driver would elevate F1's appeal in the US to unprecedented levels. Cadillac's strategic move includes a driver development program for IndyCar talent Colton Herta, signaling a concerted effort to cultivate American involvement in the sport.
COTA Chairman Embraces Cadillac's Formula 1 Future and the Quest for American Talent
Bobby Epstein, the visionary co-founder and managing partner of the Circuit of the Americas (COTA), shared his enthusiastic outlook on Cadillac's impending arrival in Formula 1 during a recent media briefing. Epstein believes the inclusion of the American automotive giant, scheduled for the 2026 season, will be a boon for the sport, particularly for circuits like COTA that host the United States Grand Prix. He anticipates that Cadillac, operating under the TWG Motorsports banner, will not only be a competitive force sooner than many expect but will also bring a new dynamic to F1's burgeoning presence in America.
Cadillac's F1 venture is set to be a comprehensive effort, establishing new operational bases in Silverstone and the United States. The team, led by Graeme Lowdon, has already made waves by announcing Valtteri Bottas and Sergio Perez as its inaugural driver lineup. Their long-term strategy includes developing in-house power units from 2029 onwards, underscoring their commitment to sustained competitiveness.
Epstein highlighted the manifold opportunities Cadillac's entry presents for US-based races, particularly the Austin Grand Prix. He envisions collaborations ranging from branded track experiences like 'Cadillac Hot Laps' and exclusive garage tours to a concerted focus on nurturing an American driver. This integrated approach, he noted, is poised to create a beneficial synergy for all stakeholders.
While Cadillac's initial driver roster for 2026 does not feature an American, the team has strategically invested in IndyCar sensation Colton Herta as a test driver. Herta's commitment to F1 includes an F2 campaign, participation in F1 free practice sessions, and a private testing program, all geared towards his anticipated F1 debut in 2026. Epstein, recalling Herta's early success at COTA as a teenager, firmly believes that a victorious American champion would catalyze a surge in F1 interest across the nation, propelling its popularity to unparalleled heights. Despite the inherent challenges of entering a sport dominated by established teams, Epstein confidently predicted that Cadillac, powered by customer Ferrari engines, would defy expectations and avoid finishing at the back of the grid in its debut season.
The integration of an iconic American brand like Cadillac into Formula 1 marks a pivotal moment for motorsport in the United States. This move promises to ignite greater national interest and participation, further solidifying F1's footprint in a key global market. The strategic development of American talent, exemplified by Colton Herta's path, is crucial for sustained engagement and could usher in a new era of American success in Formula 1. The potential for unexpected competitiveness from Cadillac also adds an exciting layer of intrigue to the upcoming seasons, demonstrating that ambition, coupled with strategic planning, can challenge established hierarchies.