The Evolving Landscape of Volvo's Product Offerings

The Retreat of Volvo's Flagship Wagon

Volvo is discontinuing the manufacturing of its V90, its most spacious and luxurious wagon, for a majority of international markets. This development, reported by Autocar, signifies that Volvo, a company that built its esteemed reputation on iconic wagon models such as the 240, 740, and 850, will soon offer only a single wagon variant in its portfolio.

Strategic Adjustments and Market Realities

In a formal communication to Autocar, Volvo articulated that the decision to eliminate the V90 aligns with its \"global cycle\" strategy, noting the concurrent phase-out of the related S90 sedan. The S90 sedan's presence in the U.S. market concluded with the 2025 model year, a direct consequence of new tariffs imposed by the Trump Administration, having already been withdrawn from other markets in the preceding year.

Navigating Towards a Crossover-Dominant Future

Volvo, once renowned for its versatile wagons, has increasingly pivoted towards sport utility vehicles (SUVs), aiming to adapt to prevailing market demands. In its final years in the U.S., the V90 was exclusively available as the Cross Country, catering to adventurous lifestyles. Recently, Volvo has demonstrated a pragmatic approach, seemingly detached from its historical affinity for wagons.

When questioned last year by Autocar about the possibility of Volvo entirely abandoning wagons, former CEO Jim Rowan acknowledged the market shift, stating, \"Yeah, because I think it's changed, right? SUVs have changed with ride height.\" Rowan further suggested that existing Volvo models, such as the XC60 crossover, could effectively assume the role of wagons by introducing more premium trim levels.

The electric Volvo ES90, unveiled earlier this year, is poised to succeed the S90, offering a larger, non-SUV alternative. Its elevated ride height is designed to appeal to crossover enthusiasts, while its hatchback configuration provides similar practicality to a wagon, as previously articulated by Rowan. Although Rowan departed as Volvo's CEO in March, his successor, Håkan Samuelsson, has not signaled any significant deviations from the company's established product strategy.

Consolidation of Vehicle Choices

The sustained presence of Volvo wagons in the market is contingent upon consumer interest. Autocar reported that both the V90 and V60 models were initially removed from Volvo's U.K. lineup in 2023 but were reintroduced in July 2024 due to renewed demand. The V60 is set to remain available in the U.K. for the foreseeable future, while the V60 Cross Country will continue as Volvo's sole non-SUV offering in the U.S. until the arrival of the ES90.

The undeniable dominance of SUVs in the market is evident. Earlier this year, the XC60 became Volvo's all-time best-selling model, surpassing the 240 with over 2.7 million units sold across two generations. In the U.S., wagon sales have been marginal for a considerable period. However, Volvo's decision to completely halt V90 production without a direct successor indicates a diminishing interest in wagons even in European markets, which traditionally showed greater favor for this body style.

This report dismantles the enduring myth that women are inherently worse drivers, a stereotype perpetuated without factual basis. Drawing on extensive, contemporary global data, it emphatically demonstrates that male drivers disproportionately contribute to road fatalities and engage in dangerous driving practices. The findings underscore that driving competence is not linked to gender, but rather, high-risk behaviors are predominantly associated with men. This compelling evidence calls for a re-evaluation of public perception and road safety strategies, urging a focus on behavioral factors rather than gendered prejudices to foster safer driving environments for all.

Global Traffic Fatality Data Refutes Gendered Driving Stereotypes

In a compelling reveal of recent global traffic data, the long-held and often jocular stereotype of the 'woman driver' has been thoroughly debunked. Fresh statistics spanning 2024 and 2025 from key regions including the United States, the United Kingdom, the European Union, Australia, and Ireland, consistently pinpoint male drivers as the predominant demographic in road fatalities and high-risk driving incidents. These findings, meticulously compiled from various authoritative transport departments and national safety hubs, paint a starkly different picture from popular belief.

Specifically, provisional data from Great Britain in 2024 indicates that a staggering 76% of road fatalities involved male individuals, who also accounted for 61% of all reported casualties. Across the diverse nations of the European Union, preliminary 2024 figures show that approximately three-quarters of all road deaths were male. Australia's data, covering the 12 months leading up to mid-2025, aligns with this trend, reporting nearly three times more male fatalities than female. Similarly, Ireland's provisional 2024 statistics reveal that roughly 75% of road deaths involved men. In the United States, 2025 reports based on 2023 outcomes highlight that 72.5% of motor vehicle fatalities were male, equating to 29,584 men compared to 11,229 women. This consistent pattern across varied jurisdictions strongly suggests that the issue lies not with driving 'skill' based on gender, but rather with gender-specific driving behaviors.

Further analysis delves into the underlying behavioral patterns, identifying speeding, alcohol or drug impairment, and non-use of seatbelts as critical contributing factors to fatal collisions. Data from the UK's 'Fatal 4' indicators emphasize the continued prevalence of speed and impairment in severe incidents. In the United States, federal data from 2025 (reflecting 2023 incidents) underscores that speeding contributed to 29% of fatalities and alcohol-impaired driving to 30%, with men being significantly over-represented in both categories. This pervasive pattern of risk-taking behavior among male drivers challenges the antiquated notion that women are more prone to driving errors, compelling a shift in focus towards addressing specific high-risk actions on the road, irrespective of gender.

While some research suggests a slight injury disadvantage for women in crashes, this is primarily attributed to historical vehicle design biases—specifically, crash test dummies traditionally modeled on male anatomy—and suboptimal seatbelt fit, rather than female driving ability. Advancements in vehicle safety features like modern structures, airbags, and automatic emergency braking systems are actively working to bridge this gap. Ultimately, the emphasis is placed on enhancing road safety through rigorous enforcement of life-saving regulations, promoting modern vehicle safety features, ensuring proper driver setup, and, crucially, addressing the documented high-risk behaviors predominantly exhibited by male drivers.

This comprehensive statistical overview unequivocally demonstrates that the 'women drivers' trope is not only baseless but also a harmful stereotype. It is imperative that we move beyond such outdated prejudices and focus on data-driven solutions to improve road safety for everyone. The true path to safer roads lies in addressing specific risky behaviors, regardless of who is behind the wheel, and dismantling harmful stereotypes that distract from real safety concerns.