Chip Bowers Appointed as New RFK Racing President

New Leadership Fuels Ambition: RFK Racing's Vision for the Future
A Wealth of Experience Joins RFK Racing
Chip Bowers assumes the role of president, bringing with him an impressive career spanning three decades in top-tier sports leagues such as the NBA, WNBA, and MLB. His background includes significant positions, notably as the President of Business Operations for the Miami Marlins and as the Chief Marketing Officer for the Golden State Warriors. Most recently, he led Elevate, a renowned sports entertainment consulting firm, further solidifying his expertise in high-performance environments.
Bowers' Enthusiasm and Strategic Outlook
Expressing his profound honor and excitement, Bowers highlighted his personal connection to the sport as a native of North Carolina and a lifelong fan of racing. He views this opportunity as a significant milestone, eager to collaborate with key figures like Jack Roush, John Henry, and co-owner Brad Keselowski. His vision for RFK Racing includes scaling operations for sustained growth, cultivating robust long-term corporate alliances, and championing innovation across all facets of the organization. He aims to build upon the team's existing momentum, enhancing the fan experience and positioning RFK Racing as a frontrunner and thought leader in the industry.
Transition and Future Focus
Bowers steps into the position previously held by Steve Newmark, who transitioned to a role as Executive Associate Athletic Director at the University of North Carolina after 15 years with RFK Racing. The organization anticipates that Bowers will be instrumental in expanding its influence and platform, concentrating on strategic thinking and creative solutions to drive collective business growth for the team and its partners.
Co-Owner's Perspective on the New Appointment
Brad Keselowski, the 2012 NASCAR Cup Series champion and a co-owner of RFK Racing, shared his enthusiasm for Bowers' arrival. He emphasized that Bowers' unique perspective and proven ability to foster organizational growth and innovative thinking in highly competitive sports markets will be invaluable. Keselowski believes this experience will enable the team to discover novel methods to enhance its strength and competitiveness.
Performance Context and Forward Momentum
Despite not qualifying for the playoffs in the current season, RFK Racing's three full-time Cup teams—featuring drivers Brad Keselowski, Chris Buescher, and Ryan Preece—demonstrated strong performance, with all three ranking among the top four point-scorers outside of the playoff contenders. This performance underscores the potential for future success under Bowers' leadership, as the team looks to transform its competitive spirit into tangible achievements.