Ceer Unveils EXOBOT Electric SUV and Sedan, Marking Saudi Arabia's Entry into EV Manufacturing














Saudi Arabia's inaugural electric vehicle manufacturer, Ceer, has officially revealed its flagship EXOBOT electric SUV and sedan models. These innovative vehicles symbolize a pivotal moment for the nation, positioning it as an emerging force in the worldwide automotive sector and playing a crucial role in its Vision 2030 economic diversification strategy.
Pioneering EV Manufacturing in Saudi Arabia
Ceer, established in 2022 by Crown Prince Mohammed Bin Salman and backed by the Public Investment Fund (PIF), stands as Saudi Arabia's first indigenous electric vehicle brand. The recent unveiling of the EXOBOT electric SUV and sedan by Prince Mohammed bin Salman bin Abdulaziz Al Saud highlights the country's ambition to lead in sustainable transportation. These two models are the initial offerings in a broader plan to launch seven distinct vehicles within the next five years, encompassing a range from compact to midsize categories with diverse propulsion options.
The production of these vehicles will take place at the state-of-the-art Ceer Manufacturing Complex (CMC), touted as the largest and most technologically advanced automotive production facility in the Middle East. With local design and engineering, Ceer aims to adhere to the highest international standards, reinforcing Saudi Arabia's reputation in the global automotive landscape. The EXOBOT SUV boasts a 112 kWh high-capacity battery, offering an estimated NEDC range of up to 560 km and a powerful dual-motor all-wheel-drive system delivering 850 horsepower, enabling it to accelerate from 0 to 100 km/h in a swift 2.6 seconds. The vehicle also features advanced technologies such as steer-by-wire, a steering yoke, rear-wheel steering, adaptive dual-chamber air suspension, and multiple driving modes, complemented by a pillar-to-pillar 48-inch curved “Digital Horizon” inside, 3D Navigation, a camera-based mirror system, and a Ceer voice assistant.
EXOBOT's Advanced Features and Economic Impact
The EXOBOT series showcases cutting-edge automotive technology and an impressive performance profile. Both the SUV and sedan variants offer significant range and acceleration capabilities, underscoring Ceer's commitment to delivering high-quality electric vehicles. The electric SUV's 800-volt electrical architecture allows for a rapid recharge from 10% to 80% in just 30 minutes, ensuring convenience and efficiency for drivers. The vehicle's dimensions, measuring 5,016 mm long, 2,101 mm wide, and 1,693 mm tall with a 3,200 mm wheelbase, provide a spacious and robust presence. While pricing details are yet to be announced, the SUV will be available in a Limited Launch Edition and a fully customizable Plus model. Similarly, the electric sedan offers an NEDC range of up to 670 km, matching the SUV's 850 hp and 2.6-second 0 to 100 km/h acceleration, with dimensions of 5,260 mm long, 2,102 mm wide, 1,428 mm tall, and a 3,200 mm wheelbase.
Ceer's initiatives are integral to Saudi Arabia's Vision 2030, a comprehensive strategic plan designed to diversify the nation's economy and reduce its dependence on oil. A key objective of this vision is to increase non-oil exports to over 50% of non-oil GDP and ensure that over 50% of electricity is generated from renewable sources. By 2034, Ceer is projected to contribute approximately $8 billion to Saudi Arabia's GDP, signifying its substantial economic impact. The company has also forged strategic partnerships, including a deal with Hyundai Transys in June 2024 for its three-in-one electric drive system, and a collaboration with Rimac for high-performance Electric Drive Systems (EDS) shortly thereafter, further solidifying its technological foundation and market position. These partnerships highlight Ceer's global aspirations and its role in fostering a sustainable automotive future.