Electric Cars

This detailed report compiles the personalized configurations of four automotive journalists for the new 2027 BMW iX3, highlighting individual preferences for design, comfort, and technological enhancements. Each editor's unique vision demonstrates the extensive customization possibilities of this electric luxury SUV, emphasizing distinct choices in exterior finishes, wheel designs, interior materials, and optional feature packages. The aggregated insights offer a comprehensive look at how different priorities influence the final price and overall character of the vehicle.

Car and Driver Editors Unveil Their Bespoke 2027 BMW iX3 Creations

The highly anticipated 2027 BMW iX3, which marks the debut of BMW's innovative Neue Klasse design philosophy, is now available for personalization on BMW's official configurator. With a starting price of $62,850 for the iX3 50 xDrive, featuring a robust 463-hp dual-motor all-wheel-drive system, the electric SUV offers a wealth of customization opportunities. To illustrate the breadth of these options, four discerning editors from Car and Driver embarked on a mission to design their perfect iX3s, each reflecting their unique automotive tastes and priorities.

First, Elana Scherr meticulously crafted her iX3, totaling $70,300. Eschewing the M Sport trim for the base Sport model's cleaner aesthetic, she selected the sophisticated Malachite Dark Green Metallic paint for an additional $4500, appreciating its elegant yet imposing presence. For the wheels, Elana chose the distinctive 22-inch aero multispokes at $1350, admiring their unique mid-century modern clock-like appearance. Inside, she opted for the Agave Green leather-free interior, a nod to 1960s design, prioritizing a serene green-on-green color scheme. Her practical additions included a $1500 comfort package for enhanced lumbar support, a $750 parking assist system to protect her chosen wheels, and a $200 three-zone climate control system, along with heated rear seats for passenger comfort and her canine companions.

Next, Carter Fry's ideal iX3 also came in around $70,300, reflecting a keen eye for striking visuals without excessive spending. He too preferred the Sport model, opting out of the M Sport Professional's black mirror caps. Carter's primary indulgence was the vibrant Voodoo Blue paint, a $4500 option, chosen to challenge the iX3's 'ambitious design language.' The 22-inch Individual Aero Multi-Spoke 1053i wheels, priced at $1350, were selected for their relatively normal appearance and clear view of the brake rotors. Inside, he stuck to a classic all-black theme, finding it timeless for a daily driver. A unique touch was the complimentary deletion of trunk badges, aiming for a cleaner exterior that let the Voodoo Blue paint truly stand out.

Caleb Miller aimed to keep his iX3 under $70,000 but slightly exceeded his goal, reaching $71,245. He began with the M Sport trim package for its assertive look and sport steering wheel, costing $2500, but forewent the higher M Sport Professional. Instead of expensive individual paint hues, he chose the calming Eucalyptus Green Metallic for $650 and upgraded to the 22-inch Individual Aero multispoke wheels for $1350, appreciating their visual flair. The interior mirrored the exterior with a no-cost Agave Green leather option. Caleb invested in the $1500 Comfort package for a heated steering wheel, crucial for Michigan winters, and added the Technology package for $1900, desiring the 3-D head-up display, Harman Kardon sound, and illuminated grille. Essential practicalities included $250 all-weather floor mats and a $245 luggage compartment mat.

Finally, Eric Stafford's bold approach resulted in the highest-priced configuration at $79,840. Despite personal reservations about the iX3's aesthetics, Eric embraced the challenge of making it 'bearable.' He opted for the $4000 M Sport Professional package, valuing its upgraded M Sport brakes, black mirror caps, and a more conventional steering wheel over the standard Sport fascia. His daring exterior choice was the $4500 Java Green Metallic paint, aiming to divert attention from the SUV's form. The bi-colored 21-inch M Aero wheels with staggered summer tires were chosen for their balance of beauty and sportiness. Inside, he selected the free white upholstery, appreciating its look despite potential future staining. Eric piled on almost every available option, including the $2500 Driving Assistance Professional package, the $1500 Comfort package, the $1200 Technology package, the $750 Parking Assistance package, a $750 trailer hitch, $500 heated rear seats, a $240 panoramic sunroof shade, and a $200 three-zone climate system, all to enhance his driving experience in this particular vehicle.

The diverse configurations by the Car and Driver editors reveal not only the extensive customization capabilities of the 2027 BMW iX3 but also the varying philosophies consumers might adopt when purchasing a luxury electric vehicle. From prioritizing comfort and classic aesthetics to embracing bold colors and comprehensive tech packages, each editor's build offers a unique perspective. This exercise underscores that even with a common starting point, the journey of vehicle personalization can lead to vastly different outcomes, reflecting individual values and desires in the burgeoning EV market. It also highlights how a manufacturer like BMW caters to these diverse needs, allowing buyers to truly make a vehicle their own, albeit at different price points.