Xiaomi Auto has entered into a significant agreement with Hyperion Leasing (Tianjin), a subsidiary of China National Machinery Industry (Sinomach), to accelerate the export of electric vehicles to key international markets. This unexpected move marks a shift in Xiaomi’s strategy, which previously focused on domestic sales. The partnership aims to enhance Xiaomi's presence globally and capitalize on the growing demand for electric vehicles abroad. The collaboration involves exporting Xiaomi’s highly successful SU7 sedan and potentially other models, while leveraging Sinomach’s extensive global network and resources.
The collaboration between Xiaomi Auto and Hyperion Leasing (Tianjin) signifies a strategic pivot towards international markets. By partnering with a state-owned enterprise like Sinomach, Xiaomi gains access to established distribution channels and support networks. This alliance is expected to facilitate smoother entry into major global markets, where the demand for electric vehicles is rapidly increasing. The partnership also addresses logistical challenges such as maintenance and technical support for vehicles sold overseas.
Sinomach, with its vast experience and presence in over 170 countries, brings invaluable expertise to the table. Founded in 1997, this conglomerate has grown to encompass 40 subsidiaries and more than 200 overseas service agencies. The group’s extensive reach will undoubtedly play a crucial role in promoting Xiaomi’s electric vehicles internationally. Moreover, the collaboration could open doors to new markets, including Russia, where Sinomach already distributes other car brands like Oting and Rox Motor. While official confirmation is pending, there are indications that Xiaomi cars might soon be introduced to the Russian market through this partnership.
The Xiaomi SU7 sedan, currently available in China, has garnered significant attention due to its impressive performance and design. With cumulative sales reaching 139,487 units last year, the SU7 has proven to be a hit among consumers. However, the high demand has led to delivery times ranging from 5 to 8 months. To address this bottleneck, Xiaomi is expanding its production capabilities with the construction of the F2 plant. Once operational, this facility will not only reduce delivery times but also support the assembly of Xiaomi’s second model, the YU7 electric crossover.
The SU7 offers various configurations to cater to different consumer needs. The Standard variant comes with a rear-wheel-drive setup powered by a single 220 kW motor and a 73.6 kWh battery, providing a range of up to 700 km. The Pro version upgrades to a larger 94.3 kWh battery, extending the range to 830 km. For those seeking more power, the SU7 Max features a dual-motor setup with a combined output of 495 kW and an impressive 800 km range. Priced between 21,600 and 41,150 USD, the SU7 is available in ten vibrant colors, including the newly introduced Magenta shade. As Xiaomi looks to expand globally, the SU7’s success in China positions it well to attract international buyers.