BYD Atto 1: Affordable EV for the Masses Debuts in Indonesia






Affordable Electric Revolution: BYD's Atto 1 Redefines Value!
BYD's Latest Electric Vehicle: An Accessible Option for Everyone
BYD officially introduced its new electric compact car, the Atto 1, in Indonesia. This vehicle, priced starting at approximately $12,000 (IDR 195 million), positions itself as one of the most budget-friendly electric vehicles on a global scale. Its launch aims to expand the availability of electric transport to a wider audience, facilitating the transition towards sustainable driving.
Exploring the Atto 1's Features and Specifications
The Atto 1 is essentially a localized version of BYD's highly successful Seagull EV from China, also known as the Dolphin Mini and Dolphin Surf in other international markets. Unveiled at the Gaikindo Indonesia International Auto Show (GIIAS), it is available in two configurations: the Standard Range Dynamic and the Long Range Premium. The standard model, equipped with a 30.08 kWh BYD Blade battery, offers an NEDC range of 300 kilometers (approximately 186 miles). The Premium version, priced at about $14,500 (IDR 235 million), features a larger 38.88 kWh battery, extending its NEDC range to 380 kilometers (approximately 236 miles).
Innovative Interior Design and Connectivity of the Atto 1
The interior of the Atto 1 mirrors the brand's signature minimalist and high-tech design philosophy. It includes a 10.1-inch intelligent touchscreen compatible with Apple CarPlay and Android Auto, alongside a 7-inch digital instrument display for the driver. The Long Range Premium variant further enhances convenience with an integrated wireless charging pad and a steering wheel that can be adjusted for tilt and telescopic reach, providing a more refined driving experience.
Compact Dimensions and Market Expansion Strategy in Southeast Asia
Measuring 3,959 mm in length, 1,720 mm in width, and 1,590 mm in height, the Atto 1 is designed for urban agility, fitting between the size of a Toyota Yaris and a Kia Picanto. According to Nathan Sun, operations director for BYD Indonesia, this launch signifies the Atto 1's debut in the ASEAN region, with pre-orders now open. The Atto 1 joins BYD's existing lineup in Indonesia, which includes the Seal, Atto 3 SUV, and Dolphin models, reinforcing the company's commitment to the burgeoning Indonesian EV market.
Indonesia's Growing Electric Vehicle Market and Future Outlook
Indonesia, recognized as Southeast Asia's largest automotive market, is experiencing a surge in EV sales, bolstered by government initiatives supporting domestic production. The electric vehicle market share in the country has impressively doubled in the first half of the year, reaching 10% from 5% in the corresponding period last year. This rapid growth highlights Indonesia's potential as a key hub for EV manufacturing and adoption in the region, with major automakers like Toyota also announcing plans for local EV production by the end of 2025.