British EV Manufacturer Expands to the U.S. with New Danville Plant

A UK-based manufacturer of specialized electric vehicles, RBW EV Cars, has embarked on constructing a manufacturing plant in Danville, Virginia. This move represents a major expansion into the North American market. The $8 million facility will span 29,000 square feet and is expected to generate 144 jobs. It will serve as the center for assembly operations, as well as sales and marketing activities. Additionally, it will house Spirit EV, RBW's proprietary electric vehicle platform. The company plans to initially focus on producing left-hand drive Roadster and GT models tailored for the U.S. market, with further product lines slated for introduction by fall 2025.
The new manufacturing hub located within the Cane Creek Centre industrial park signifies a significant milestone for RBW EV Cars. The CEO, Peter Swain, emphasized the nearly decade-long dedication of the company to crafting unique electric vehicles that respect classic British design principles while embracing advanced electrification technology. Since its inception, RBW has aimed to introduce a global electric vehicle platform capable of transforming how automakers conceptualize and engineer their platforms. This ambition materializes through Spirit EV, which will now benefit from research and development facilities in both the UK and the US.
Beyond production, the Danville plant will become the operational base for Spirit EV’s various teams focused on research and design, engineering, and proprietary EV construction programs. Peyton Sellers, the director of U.S. operations, highlighted the priority of establishing a robust workforce for RBW EV Cars and Spirit EV in Danville. The groundbreaking event not only marks the preparation of the city for its first significant automotive entity but also establishes a new industry hub. Spirit EV's innovative platform offers automakers an efficient "plug and play" solution, potentially saving millions in research and development costs.
The construction effort involves collaboration with American contractors and local stakeholders, ensuring integration with the community. Once fully operational, the Danville facility will harmoniously complement RBW's ongoing activities in the UK, reinforcing its commitment to expanding its presence globally while maintaining quality and innovation standards.
This venture into the North American market underscores RBW EV Cars' strategic vision and technological prowess. By integrating advanced platforms like Spirit EV and fostering local employment opportunities, the company aims to redefine the landscape of electric vehicle production and set new benchmarks in the industry.