BMW Set to Revive the i3 Name with Electric 3 Series Touring

BMW is set to reintroduce the i3 name for the electric version of its upcoming eighth-generation 3 Series, including a Touring estate variant. As part of the Neue Klasse generation of EVs, this model will debut next year alongside both ICE and EV options. The design and technology have been showcased through various concept cars, though previous concepts were all sedans, sparking curiosity about the return of the Touring. Adrian van Hooydonk, BMW Group's design chief, emphasized the importance of estates in their market share and hinted at a Touring variant following shortly after the sedan's reveal.
Van Hooydonk indicated that estates are experiencing a resurgence, citing the popularity of models like the M3 and M5 Touring even in regions traditionally less inclined towards them. He outlined BMW’s strategy starting with an SUV, specifically the new iX3 scheduled for a September unveiling, followed by their interpretation of a sporty sedan. Bernd Körber, BMW’s product boss, confirmed the continuation of 'i' badging for electric cars, reviving the dormant i3 name since the original carbonfibre-bodied hatchback ceased production in 2022.
Körber highlighted the necessity of differentiation in naming between ICE and EV vehicles while maintaining BMW’s ‘technology-open’ approach. This ensures that choosing a drivetrain does not alter the car’s design or digital capabilities significantly. The 'i' prefix serves as a subtle yet crucial indicator of electrification within BMW’s common naming strategy.
Furthermore, Körber explained that the upcoming electric 3 Series will carry the i3 badge, aligning with the current Chinese-market electric 3 Series. While BMW has yet to confirm an official launch date for the next 3 Series, it will appear as a prototype alongside the new iX3 at the Munich motor show in September. This presentation reflects BMW's plan to effectively launch these two models almost simultaneously, emphasizing their global relevance and volume potential.
The revival of the i3 name signifies BMW's commitment to expanding its electric lineup while honoring its heritage. By integrating the Touring variant into the 3 Series lineup, BMW aims to cater to diverse customer preferences and maintain its position as a benchmark in the automotive industry. The simultaneous introduction of the iX3 and the new 3 Series underscores BMW's strategic approach to balancing traditional and electric vehicle offerings.