BMW Romania Introduces Digital Service Only for Effortless Vehicle Maintenance





For many, vehicle maintenance can be a time-consuming and cumbersome task. Recognizing this challenge, BMW Romania has introduced an innovative solution called Digital Service Only, designed to simplify the process of keeping vehicles in excellent condition. Through this program, customers can now book service appointments without the need for direct interaction with reception staff. This new system operates independently of traditional dealership hours, allowing users to drop off their cars at any convenient time. The BMW Auto Cobălcescu dealership in Bucharest, equipped with 20 dedicated parking spaces, serves as the hub for this pioneering initiative, which was made possible by a substantial investment of €500,000.
The Digital Service Only program focuses on streamlining routine maintenance tasks, ensuring that more complex services remain within the purview of specialized technicians. One of the standout features is the use of video messages from service mechanics, providing owners with detailed insights into necessary repairs. Customers can then review digital estimates and select required services via an electronic form. Moreover, the entire process, from dropping off the car to retrieving it post-service, is fully automated, thanks to a secure key drop-off and retrieval system. Payments are also handled digitally, ensuring a seamless experience from start to finish.
The pilot phase of Digital Service Only began earlier this year, aiming to attract 2,000 users at the BMW Auto Cobălcescu location. BMW Romania envisions expanding this service nationwide, with further investments planned for 2026 to enhance capacity. By embracing technology and innovation, BMW Romania not only enhances customer convenience but also sets a benchmark for the automotive industry. This forward-thinking approach underscores the company's commitment to improving the overall ownership experience, making vehicle maintenance less of a burden and more of a hassle-free process.