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BMW Alpina, now established as an independent automotive brand alongside BMW, Mini, and Rolls-Royce, has unveiled a new corporate identity. This strategic move follows BMW's acquisition of Alpina in 2022 and aims to elevate the brand's luxury positioning to rival high-end manufacturers like Maybach. The updated visual language includes a modern interpretation of its classic logo, a subtly refined wordmark, and a redesigned wheel aesthetic, signaling a fresh direction for the esteemed performance tuner.

The brand's refreshed image reflects a desire for contemporary elegance while honoring its deep-rooted heritage. The changes are more than superficial, extending to product strategy, with the first new BMW Alpina model anticipated later this year. This model, potentially a luxury variant of the 7 Series, is expected to feature enhanced differentiation, underlining Alpina's elevated status within the BMW Group portfolio and its commitment to offering an exclusive, sophisticated driving experience.

Refined Aesthetics: New Logo and Wheel Design

BMW Alpina's new corporate identity features a modernized logo that retains core historical elements while adopting a sleeker, more minimalist aesthetic. The emblem preserves the iconic throttle body and crankshaft motifs, which have long been symbols of Alpina's performance heritage. However, the traditional shield and the distinctive red and blue color elements have been removed, resulting in a flatter, more streamlined design. This revised logo, which was initially glimpsed in a German patent filing, aligns with a broader industry trend towards simplified, understated brand visuals. The new wordmark also receives subtle updates, enhancing its contemporary appeal without dramatically altering its recognizable form.

Complementing the updated logo, Alpina's signature 20-spoke wheels are also undergoing a redesign. The refreshed wheels will feature a sophisticated diamond-cut, two-tone finish, paying homage to the original design that debuted in the early 1970s. This modernization reflects a blend of tradition and contemporary style, ensuring the wheels remain a distinctive and premium visual cue for the brand. Additionally, new BMW Alpina models will come standard with "superior quality leather" interiors, moving away from synthetic options, to reinforce the brand's commitment to luxurious materials and craftsmanship, further solidifying its position in the high-end automotive market.

Alpina's Strategic Positioning and Future Models

With BMW's full acquisition of Alpina and the existing agreement extending until December 31, 2025, the stage is set for Alpina to carve out a distinct niche as a luxury brand. BMW's strategy positions Alpina as a formidable competitor to ultra-luxury marques like Maybach, effectively bridging the gap between BMW's core offerings and the pinnacle of automotive luxury represented by Rolls-Royce. This repositioning is not merely a branding exercise but a comprehensive strategy to enhance Alpina's market presence and appeal to a more discerning clientele seeking exclusivity and refined performance.

While specific details about upcoming models are still emerging, expectations are high for the first BMW Alpina vehicle to debut later this year. It is rumored to be a highly differentiated, more luxurious iteration of the 7 Series, possibly designated with a unique codename such as G72, indicating a substantial departure from the standard G70 7 Series. This strategic move suggests that future Alpina models will not merely be performance-tuned BMWs, but rather distinct luxury vehicles engineered to offer a unique blend of comfort, performance, and bespoke craftsmanship. This focus on premium materials, such as the commitment to "superior quality leather" and an extensive palette of interior color options, underscores Alpina's ambition to deliver an unparalleled luxury experience within the BMW Group. The goal is to create vehicles that resonate with customers who value sophisticated design, exceptional quality, and an elevated driving experience.

In an exciting development for automotive enthusiasts, Novitec, a renowned tuner, has unveiled its plans to enhance the already impressive Ferrari Daytona SP3. The focus of these upgrades appears to be on intensifying the vehicle's acoustic profile, specifically amplifying the powerful roar of its naturally aspirated V12 engine. This move comes after Novitec's successful past projects with other Ferrari models, where they not only refined the exhaust note but also boosted engine performance. The Daytona SP3, a limited-production masterpiece with an exorbitant price tag, is set to receive bespoke modifications that will undoubtedly further elevate its status as a collector's dream, even as the exact details of the performance enhancements remain under wraps.

Ferrari Daytona SP3: An Enhanced Auditory Experience is on the Horizon

On February 11, 2026, the automotive world buzzed with anticipation as Novitec, a celebrated German tuning firm, teased its upcoming modifications for the Ferrari Daytona SP3. Through an engaging social media post, Novitec provided a sonic preview of the supercar's exhaust, showcasing a significantly louder and more aggressive sound. This initial reveal, devoid of specific technical details, was accompanied by a captivating caption: "You don’t see it first, you hear it. Then, a legend passes by. Naturally aspirated and unmistakable. The next chapter is close."

The Ferrari Daytona SP3 already stands as a pinnacle of automotive engineering, boasting the most potent naturally aspirated V12 engine ever integrated into a Ferrari road car. Its high-revving characteristics and distinctive soundtrack are increasingly rare in today's turbocharged landscape. Novitec's history with Ferrari's Icona series, including enhancements for the Monza SP1 and SP2, suggests that the Daytona SP3's 6.5-liter V12, currently producing 829 horsepower, could see performance gains similar to the 34-horsepower increase applied to its predecessors. Such an upgrade typically shaves tenths off acceleration times, potentially improving the 0-62 mph sprint from 2.9 to 2.8 seconds. While the cost of these exclusive upgrades is yet to be disclosed, it is unlikely to be a deterrent for the fortunate few owners of the 599-unit production run, especially considering the car's initial price of around $2.25 million and the staggering $26 million achieved by a one-off model at auction.

Novitec's recent endeavors extend beyond Ferrari, with notable projects including the Rolls-Royce Ghost Series II, enhanced by its Spofec division with aerodynamic refinements, 22-inch forged wheels, and an engine tune pushing nearly 700 horsepower. They have also turned their expertise to the Lamborghini Urus SE, fitting it with a widebody kit, 23-inch forged wheels, and a unique Inconel exhaust system, further solidifying their reputation for transforming luxury performance vehicles.

Novitec's impending upgrades for the Ferrari Daytona SP3 underscore a fascinating trend in the ultra-luxury automotive sector: the relentless pursuit of perfection, even in vehicles already considered masterpieces. While the Daytona SP3 is an engineering marvel in its stock form, the desire for personalization and an even more visceral driving experience drives tuners like Novitec to push boundaries. This narrative highlights the symbiotic relationship between iconic car manufacturers and specialized tuning houses, where innovation and exclusivity converge to create truly unique machines. It's a testament to the fact that for a select few, the journey of automotive excellence never truly ends; it merely evolves, often with a louder, more aggressive soundtrack.