Electric Cars

Accelerating Towards Automotive Supremacy: Geely's Vision for 2030

Ambitious Sales and Revenue Projections for the Decade's End

Geely has articulated a remarkably ambitious roadmap for the coming years, aiming to surpass 6.5 million vehicle units in annual sales by 2030. This aggressive target is coupled with a projected annual revenue exceeding 1 trillion Chinese Yuan, underscoring the company's intent to become a dominant force in the global automotive landscape. The overarching strategy emphasizes achieving significant scale and embracing new energy vehicles as critical drivers for sustained competitiveness, particularly as Chinese automotive brands continue their rapid expansion.

Strategic Shift Towards New Energy Vehicles and Global Market Penetration

A cornerstone of Geely's 2030 vision is the dramatic reorientation of its product portfolio towards new energy vehicles (NEVs). The company anticipates that NEVs will account for approximately 75% of its total sales volume by the end of the decade, reflecting a clear commitment to sustainable mobility. Furthermore, a significant portion of its sales, specifically over one-third, is projected to originate from international markets, making global expansion an indispensable component of its growth trajectory.

Optimizing Production and Development for Enhanced Efficiency

To realize its ambitious sales volumes, Geely plans to streamline its operational framework by reducing the number of architectural platforms, accelerating development cycles, and minimizing the per-model cost. The company intends to leverage world-class NEV platforms capable of supporting a diverse range of vehicle segments. This approach is designed to achieve more than a 30% reduction in overall costs per model, while also significantly shortening the average research and development timelines. This strategic optimization aims to facilitate quicker product launches and more efficient manufacturing processes.

Leveraging Synergies for Global Competitiveness

Geely's expansive reach, cultivated through its diverse brand portfolio and strategic partnerships, plays a crucial role in its scaling ambitions. The company's technology-sharing model is fundamental to its ability to expand without redundant development efforts across its various marques. This integrated approach, increasingly evident in products linked to Geely's broader ecosystem, highlights a paradigm shift: Chinese automakers are not merely exporting vehicles, but also exporting a highly efficient development pace and a competitive cost structure. This trend suggests a future where Chinese-manufactured automobiles will increasingly shape the global market landscape, offering compelling options for consumers worldwide."

Unleash the Analog Spirit: The Nichols N1A - Where Heritage Meets Horsepower!

The Genesis of a Modern Classic: Bridging Past and Present in Automotive Design

The Nichols N1A, though appearing like a relic from the Goodwood Revival circuits, is a contemporary, road-legal marvel in the United Kingdom. While US enthusiasts can enjoy it as a track-only vehicle, efforts are underway for its full homologation. In an era dominated by digital metrics, the N1A champions an old-school, analog driving philosophy, yet its performance figures are anything but modest.

Unrivaled Power-to-Weight: Engineering Excellence for Exhilarating Performance

The N1A's inaugural Icon 88 variant tips the scales at less than 2000 pounds, paired with a roaring 630-horsepower 7.0-liter small-block Chevy V-8. This formidable combination results in a power-to-weight ratio that rivals hypercars like the Bugatti Chiron Super Sport. The driving experience is further enhanced by a manual gear shift, featuring a distinctive lozenge-shaped gold lever, a direct homage to Ayrton Senna's iconic shifter during his 1989 Monaco Grand Prix triumph.

A Legacy Forged in Formula 1: The Vision Behind Nichols N1A

The name "Nichols" refers to Steve Nichols, the mastermind behind the 1988 McLaren-Honda MP4/4, widely acclaimed as one of Formula 1's most successful Grand Prix cars, piloted by legends Senna and Alain Prost. Nichols' impressive career also includes serving as Niki Lauda's race engineer in 1984 and later as chief designer at Ferrari F1. His collaboration with CEO John Minett for the N1A project aimed to create a road-legal track-day car that delivers intense driving thrills, integrates modern technology, and boasts retro-inspired styling. The vehicle draws significant inspiration from Bruce McLaren's M1A, the precursor to the 1966 Can-Am challenger, the M1B.

Innovative Construction and Bespoke Engineering: A Foundation for Agility and Strength

Unlike its tubular-framed predecessor, the N1A features a bespoke, aluminum-bonded chassis reinforced with carbon fiber. The V-8 engine, meticulously prepared by Langford Performance Engineering (renowned for their work on Formula 1 engines since the 1980s), is coupled with a Graziano six-speed manual transmission. The N1A, echoing 1960s racing cars, is right-hand drive, with the shifter conveniently located in the sill for right-hand operation. The initial Icon 88 model comprises a limited run of 15 vehicles, symbolizing the MP4/4's victories in the 1988 championship. Each car boasts the highest specifications, including a high-performance V-8 tune, carbon-ceramic brakes, and carbon-fiber wheels.

The Evolution of Performance: From Prototype to Production Powerhouse

The current prototype, the "16th" example, features fiberglass panels—soon to be replaced by carbon fiber in production models—and an LS-based engine with a slightly reduced tune compared to the final 630-hp units crafted by Langford. This ongoing refinement ensures that the production models will deliver the promised peak performance.

An Unfiltered Driving Sensation: Engaging the Senses from the Driver's Seat

Slipping into the N1A's cockpit immediately ignites the senses, even before the engine roars to life. The ultra-low windshield suggests the necessity of a full-face helmet for optimal protection and immersion. While current seating is adjustable, a range of custom seating options, including personalized foam molds, will be available to enhance comfort and driver integration. The N1A starts in a "Normal" mode, providing a significantly reduced engine output—a "Sane" mode that still offers exceptional speed due to the car's minimal weight. The standard unassisted steering delivers abundant feedback and requires strength in slower turns as it gains weight, establishing a profound connection with the chassis. Although the Icon 88 includes track-oriented ABS and adjustable traction control, the driving experience remains raw and direct, primarily involving the driver, the steering wheel, and four Michelin Pilot Sport Cup 2 tires (19-inch front, 20-inch rear). Nichols has focused on aerodynamic design to eliminate lift rather than generating significant downforce, preserving the authentic analog feel.

Unleashing the Beast: Power and Presence on Road and Track

A button marked "11" on the center stack, a playful nod to This Is Spinal Tap, transforms the N1A's character. Engaging it, even at full throttle, feels like igniting an afterburner, unleashing ferocious acceleration. The roar from the eight individual intake trumpets behind the driver's head vibrates the eardrums, even through a helmet, while the Inconel exhaust emits a thunderous, pure Can-Am sound. Despite its raw power, the N1A surprises with its placid, well-mannered cruising ability on public roads and even includes a front-axle lift system. However, for those opting for sunglasses over a helmet, maintaining a controlled speed is advisable.

Crafting Automotive Artistry: The Future of Nichols N1A

Nichols continues to perfect the N1A's details, with plans to produce five highly customizable units per month. At approximately $670,000 for the Icon 88, it represents a significant investment, yet it's backed by a brand with a rich heritage, not a nascent startup. The N1A expertly navigates the fine line between exhilarating performance and primal terror, offering an animalistic driving experience unmatched by many tech-heavy, multimillion-dollar hypercars. While the production cars' shift levers may not have been touched by Senna, the spirit of elite competition is deeply ingrained in every aspect of this remarkable machine.