Cars

Audi Reverses Controversial Naming Strategy

Audi has candidly acknowledged a misstep in its recent vehicle naming strategy, which aimed to distinguish between gasoline-powered and electric models. The German automaker had attempted to assign odd numbers to its internal combustion engine (ICE) vehicles and even numbers to its electric counterparts (EVs). However, this approach, which notably saw the A4 become the A5 for 2024, has been deemed confusing and is now being reversed.

Audi's Naming Convention U-Turn and Future Plans

In a significant decision, Audi is set to abandon its short-lived vehicle nomenclature system, a strategy that aimed to segregate its internal combustion and electric vehicle lineups through odd and even numbering. This move follows an admission from the automaker that the strategy introduced unnecessary complexity and confusion for consumers. The initial rollout saw models like the A4 transition to A5 for its combustion-engine variants, with the A6 also slated for a similar change to A7 before the company halted the process. Audi CEO Gernot Döllner, in an interview with Australia's Drive magazine, confirmed the company's openness to reinstating the A4 designation, signaling a return to a more familiar and traditional naming structure.

This reversal does not, however, impede Audi's electric ambitions. An all-electric A4, potentially named A4 E-Tron, is still under development and is anticipated to launch around 2028. While this places Audi behind competitors like BMW and Mercedes in introducing electric sedans in this segment, the brand appears committed to clarity in its EV naming. This isn't the first time Audi has changed course on naming; a previous system introduced in 2017, based on power output intervals (e.g., '30' for 81–96 kW), was also scrapped due to widespread customer bewilderment. Furthermore, Audi recently introduced a separate, all-electric 'AUDI' brand (capitalized and without the iconic Four Rings logo) in China in partnership with SAIC, adding another layer to its evolving brand identity. Looking ahead, Audi is preparing for a series of new model introductions and updates, including a new Q7 in 2026, a larger Q9, and a potential revival of the A2 nameplate for an entry-level EV, while models like the A1 and Q2 are set to be discontinued.

Audi's willingness to admit and rectify its naming strategy error demonstrates a valuable commitment to customer clarity and brand integrity. In an increasingly complex automotive market, where the lines between traditional and electric powertrains are blurring, a straightforward naming system is crucial. This decision, though a course correction, ultimately strengthens Audi's position by prioritizing consumer understanding and reinforcing trust in the brand's long-term vision.

De Tomaso P900's Alien-Inspired V12 Engine and Exclusive Track Design

De Tomaso has revealed an exceptional V12 engine designed for its P900 track-exclusive hypercar. This powerplant stands out not only for its formidable performance but also for its distinctive, almost otherworldly aesthetic. Limited to a production run of just 18 units, the P900 is engineered to deliver an unadulterated, high-octane driving experience. The car emphasizes mechanical purity and cutting-edge aerodynamics, intentionally avoiding modern trends like turbocharging and hybridization to uphold a classic, visceral V12 sensation.

The centerpiece of the De Tomaso P900 is its naturally aspirated 6.2-liter V12 engine, which generates an impressive 900 horsepower. This engine is designed to operate exclusively on synthetic fuel and boasts an astonishing redline exceeding 12,000 RPM. A key visual and functional innovation is the 12-to-1 exhaust manifold, a design marvel that funnels exhaust gases from all 12 cylinders into a single cylindrical outlet, reminiscent of aerospace engineering. This unique exhaust system not only contributes to the engine's striking appearance but also plays a crucial role in shaping its distinct acoustic profile, setting it apart from other high-performance vehicles.

The P900's nomenclature reflects its ambitious performance targets; while it produces 900 horsepower, the '900' primarily signifies its targeted dry weight of less than 900 kilograms (approximately 1,984 pounds). This lightweight design, combined with the powerful V12, promises an extraordinary power-to-weight ratio. The car's exterior design is equally compelling, featuring intricate aerodynamic elements such as expansive side vents and a substantial rear wing, all contributing to a fluid, sculpted aesthetic with minimal sharp edges.

In an era where many automakers are adopting smaller engines, turbochargers, and hybrid powertrains to meet stringent emissions regulations, De Tomaso's commitment to a naturally aspirated V12 is a bold statement. The P900's approach mirrors that of other exclusive V12 models, focusing on an unfiltered driving connection. It features rear-wheel drive and an Xtrac sequential transmission, ensuring a direct and engaging experience that celebrates the raw power and sonic drama of a traditional V12 engine.

The P900 represents De Tomaso's dedication to creating a truly bespoke track machine that prioritizes performance, design, and an exhilarating, uncompromised driving experience. With its unique V12 engine, advanced aerodynamics, and limited production, it stands as a testament to automotive artistry and engineering prowess, offering a rare opportunity for collectors and driving enthusiasts to own a piece of automotive excellence that pushes the boundaries of design and performance.

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China's New Car Safety Rule: Out with Hidden Door Handles

China has officially introduced groundbreaking regulations that prohibit the use of hidden door handles on vehicles. This new policy, effective from January 1, 2027, mandates that all cars sold in the country must feature mechanically operable external and internal door releases. The legislation aims to enhance safety, particularly in emergency situations, by ensuring easy access to vehicle occupants.

This shift in policy directly addresses design trends in modern automobiles, especially electric vehicles, where concealed handles have become popular for their aerodynamic benefits. The ban specifically targets both the flush-fitting, pop-out handles (like those on some Tesla models) and the electrically powered retractable handles (seen on vehicles such as the Kia EV9). Furthermore, semi-hidden handles are now required to have a minimum recessed area of 2.4 by 0.8 inches, facilitating a secure grip. Vehicles must also display clear instructions inside on how to open the doors.

The impetus for these new rules stems from recent incidents involving electric vehicles in China, where power failures following crashes rendered hidden door handles inoperable, trapping occupants. Given China's dominant position as the world's largest automotive market, these regulations are expected to have a profound impact on global car manufacturers, potentially leading to a widespread re-evaluation of car door handle designs and a renewed focus on practical safety features.

Emphasizing safety through thoughtful design not only protects individuals but also drives innovation that genuinely benefits humanity. By prioritizing accessibility and functionality, the automotive industry can continue to advance while upholding its responsibility to public well-being, fostering a future where technological progress and human safety go hand in hand.

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