Electric Cars

Racing to Reinvent: Where Motorsport Fuels Automotive Excellence

A Decade of Electric Racing: Shaping the Future of Mobility

For nearly ten years, DS Automobiles has been a steadfast participant in Formula E, a commitment that began shortly after the championship's inception. This enduring involvement has provided a fertile ground for learning and innovation, profoundly influencing the brand's identity and technological direction. Xavier Peugeot emphasizes that this long-term dedication is central to DS Automobiles' philosophy, enabling a seamless integration of high-performance electric capabilities into its new models, like the forthcoming DS N°8.

The Pillars of Consistent Success: A Team's Enduring Pursuit of Excellence

DS Automobiles boasts an impressive record in Formula E, securing multiple world titles for both drivers and constructors. This sustained triumph is attributed to a meticulously coordinated team effort, where every operational element functions in perfect synchronicity. Peugeot points to the consistency and continuity of their racing program as crucial factors, fostering an environment where immediate, efficient responses are second nature, a direct result of unwavering, long-term dedication to the sport.

From Track to Road: Pioneering Technological Transfers

The expertise garnered from the rigorous demands of Formula E circuits directly translates into tangible benefits for production vehicles, even across their distinct operational realms. A prime example is the advanced brake regeneration system, pushed to its limits in Formula E, which now significantly enhances the efficiency and performance of the DS N°8. Furthermore, shared software architecture between racing cars and road models, such as the DS 7 PLUG-IN HYBRID AWD 360's PERFORMANCE version, underscores this technological synergy. Features like the One Pedal system, offering enhanced regeneration, are direct offshoots of Formula E learnings, stimulating the Research and Development division to deliver more efficient and higher-performance electric experiences to customers.

Customer Engagement with Innovation: Embracing Sport-Derived Advancements

While the intricacies of motorsport-derived technologies might not be immediately apparent to every customer, these innovations are instrumental in delivering key benefits, such as the impressive 750km range of the DS N°8 and sophisticated energy management systems that enhance driving comfort. The brand's continuous efforts extend to aerodynamic refinements and other features that contribute to an enjoyable electric vehicle experience. The ongoing challenge lies in effectively communicating how competition directly translates into superior everyday vehicle performance.

Future Horizons: Expanding the Competitive Edge into Production

The journey of technological evolution continues, with electric performance and regenerative braking systems remaining at the forefront of development. However, future models will incorporate even more advanced solutions, with discussions already underway to integrate further sophisticated powertrains, thanks to the invaluable contributions of the DS Performance teams responsible for the Formula E single-seaters. This commitment ensures a continuous pipeline of innovation, directly benefiting future DS Automobiles offerings.

Luxury and Responsibility: A Harmonious Blend in Automotive Manufacturing

DS Automobiles prides itself on its avant-garde and premium DNA. While luxury serves as a design inspiration, the brand primarily operates within the premium segment. Peugeot underscores that high-autonomy electric solutions, exemplified by the DS N°8, are entirely compatible with corporate social responsibility (CSR) initiatives. This includes the extensive use of recycled materials in vehicle interiors, such as Alcantara seats made from 68% recycled content and other interior finishes incorporating a high percentage of recycled textiles, fabrics, or plastics. Additionally, the brand employs environmentally friendly processes, like naturally tanning leather with olive leaves and abstaining from chrome use. DS Automobiles embodies French automotive artistry and innovation, with competition acting as a vital catalyst for its ongoing growth and success.

A recent accord by the FIA will permit Formula 1 teams to continue conducting TPC (Testing of Previous Cars) sessions, a practice that has grown in importance for vehicle development and nurturing emerging talent. These sessions, typically utilizing cars at least two years old, enable teams to fine-tune engineering and give promising drivers crucial track experience. Notably, teams like McLaren and Red Bull have extensively leveraged TPC to refine their current machinery and evaluate future prospects, leading to the establishment of a new FIA regulation that limits current F1 drivers to 1,000 kilometers in these older vehicles.

Looking ahead to the 2026 Formula 1 season, a substantial number of teams are poised to transition to new engine manufacturers. This shift presents a unique challenge for TPC continuity, as older cars are intrinsically linked to their original power unit suppliers. Following extensive dialogue, the FIA has intervened, implementing a mandatory two-year supply obligation. This means engine manufacturers with expiring contracts will be compelled to provide their previous client teams with current-spec power units for TPC activities. While this ensures testing can proceed, industry sources from the Belgian Grand Prix weekend suggest that power unit costs for TPC will significantly escalate, potentially doubling. Despite this, teams are likely to absorb the increased expenditure, as TPC running is exempt from the sport's strict budget caps, allowing them to allocate additional funds without impacting their primary development budgets.

This strategic move by the FIA aims to maintain competitive parity and driver development opportunities amidst a period of significant technical transition in Formula 1. By ensuring access to necessary power units, even for those changing suppliers, the sport safeguards the vital role TPC testing plays in preparing for future seasons. While the financial burden on teams will be greater, the long-term benefits of sustained testing and talent development are deemed paramount for the sport's evolution and competitive health.