Ancestry's CTO Reveals Its "Agnostic" AI Strategy to Harness Multiple Models

In the fiercely competitive landscape of Silicon Valley, Artificial Intelligence stands as the pivotal technology driving innovation. Following the public introduction of large language models (LLMs) like OpenAI's ChatGPT in 2022, businesses are now faced with the critical decision of selecting the most suitable AI solutions from a rapidly expanding array of options.
Ancestry, a prominent genealogy company, has adopted a comprehensive strategy regarding its use of AI, as articulated by its Chief Technology Officer, Sriram Thiagarajan. The company prides itself on being "agnostic" concerning specific LLM brands, prioritizing instead the performance and suitability of these models for its unique operational needs. Ancestry leverages a variety of AI technologies, including Azure, OpenAI, Meta's Llama, and offerings under Amazon Bedrock, ensuring that the chosen model aligns best with the task at hand. To effectively manage this diverse portfolio, Ancestry has developed an "AI gateway\"—an abstraction layer that facilitates the seamless integration and deployment of different models. This innovative framework allows the company to craft highly personalized genealogical narratives for its users, reinforcing its commitment to delivering rich, individualized experiences.
Ancestry's journey with AI began in 2017, initially focusing on addressing the monumental challenge of digitizing vast historical records. With an impressive collection of over 65 billion records from more than 80 countries, totaling approximately 10,000 terabytes of data, manual processing was both time-consuming and costly. For instance, digitizing the 1940 census once took nine months through manual efforts. By integrating proprietary computer vision AI for handwriting recognition, Ancestry dramatically cut this time to under nine days, at a significantly reduced cost. Despite these advancements, human fact-checking remains a crucial component of their process to uphold the accuracy and reliability of information. Furthermore, Ancestry is deeply committed to fostering an AI-literate workforce through ongoing educational initiatives, such as brown bag lunches, internal forums, and hackathons, encouraging a culture of innovation and collaborative experimentation across all departments.
Ancestry's forward-thinking approach to AI, characterized by adaptability, technological innovation, and a strong emphasis on data integrity and continuous learning, exemplifies how companies can harness the power of artificial intelligence not just for operational efficiency but also for enriching human understanding and connection. By integrating diverse AI models and maintaining rigorous human oversight, Ancestry ensures that its pursuit of technological advancement is harmonized with its mission to preserve and illuminate the intricate tapestry of human history, empowering individuals to discover and connect with their unique heritage.