Racing

American Icons Unite: Cadillac and Tommy Hilfiger Forge a Multi-Year F1 Partnership

A groundbreaking alliance in the world of motorsport has been unveiled as Cadillac secures its inaugural sponsorship deal for its upcoming Formula 1 team. The collaboration with renowned American fashion house Tommy Hilfiger marks a significant milestone for both entities, blending racing innovation with style. With Cadillac's Silverstone headquarters bustling with preparations for their 2026 debut, this partnership signifies an important step in assembling the commercial foundation needed to support their ambitious venture.

Beyond mere branding, this multi-year agreement dives deep into integrating Tommy Hilfiger’s influence across various aspects of Cadillac’s operations. From designing the team's official attire to crafting exclusive merchandise lines, the iconic red, white, and blue logo will prominently feature on the race car, driver uniforms, and helmets. This move not only strengthens Tommy Hilfiger’s legacy in Formula 1 but also reaffirms its commitment to motorsport, having previously sponsored teams like Lotus and Ferrari in the '90s and more recently Mercedes until last season.

As the global appeal of Formula 1 continues to grow, partnerships such as this one exemplify the potential synergy between sport and lifestyle brands. Graeme Lowdon, Cadillac Team Principal, expressed excitement about aligning with a brand that mirrors Cadillac’s own vision and heritage. Together, they aim to redefine the boundaries of engineering and entertainment within the sport. With shared aspirations to honor the past while propelling Formula 1 into new realms, this union symbolizes the dawn of a dynamic chapter in American motorsport history, showcasing what an American-led initiative can contribute to the grid's evolution.

Racing Calendar: A Thrilling Month Ahead

As the racing world gears up for another action-packed month, fans can anticipate a series of high-octane events across various categories. The NASCAR Cup Series is set to ignite excitement with its Firekeepers Casino 400 in Brooklyn, Michigan. Drivers will compete over 200 laps, covering an impressive distance of 400 miles at the Michigan International Speedway. With qualifying sessions scheduled for Saturday and the main event on Sunday, spectators are in for a thrilling experience. Last year's race was memorable as Tyler Reddick triumphed in double overtime, securing his second victory of the season.

In addition to the NASCAR Cup Series, other notable competitions promise to keep enthusiasts on the edge of their seats. The XFINITY SERIES saw Justin Allgaier dominate in Nashville, taking home his third win this season. Meanwhile, the CRAFTSMAN TRUCK SERIES witnessed Rajah Caruth breaking a lengthy winless streak by leading the final 51 laps in Nashville. Formula One also continues its global tour, with Oscar Piastri reclaiming momentum after a victorious performance in Spain. IndyCar remains competitive, as evidenced by Kyle Kirkwood’s strategic late-race surge, which earned him his second win of the season.

The upcoming schedule reflects a diverse array of motorsport disciplines, from drag racing to dirt track competitions. NHRA Drag Racing returns to Bristol, Tennessee, where competitors will battle it out over quarter-mile stretches during the Super Grip NHRA Thunder Valley Nationals. Additionally, the World of Outlaws brings its adrenaline-pumping shows to multiple venues across Wisconsin and Minnesota before heading to Knoxville, Iowa. These races not only highlight individual skill but also celebrate teamwork, perseverance, and innovation within the sport. As athletes push boundaries and challenge limits, they inspire new generations to embrace the thrill of racing while fostering a spirit of camaraderie and sportsmanship.

See More

Summit Motorsports Park Hosts Prestigious Fling Bracket Race Series in 2025

An eagerly anticipated racing event is set to take place at Summit Motorsports Park in Norwalk, Ohio. The Summit Racing Equipment Fling at Norwalk, presented by Total Seal, will occur from August 27th to 31st, 2025. This unique single-entry competition offers participants multiple chances to win significant cash prizes, including an impressive $50,000 on Strange Friday and ATI Performance Products Saturday. Additional opportunities include $30,000 on Function Enterprises Inc. Sunday, a $5,000 shootout courtesy of Coltrin Door & Moulding, and $20,000 during the Advanced Product Design Thursday warm-up. The event also features daily bonuses and a points chase, encouraging early registration starting June 4th, 2025.

The origins of the Fling Bracket Race Series trace back to a New Year's Eve brainstorming session in 2009 between Kyle Seipel and Peter Biondo. Dissatisfied with the existing race options, they envisioned creating something more engaging for competitors. After four months of planning, their first race took place at Bristol Dragway, despite initial financial setbacks. Positive feedback motivated them to continue, leading to the series' expansion and eventual full-time commitment.

The partnership with Summit Motorsports Park materialized unexpectedly in late 2024 when Bill Bader reached out to Biondo expressing interest in hosting a Fling event. Following a brief but decisive phone call, the agreement was finalized after a two-hour discussion comparing expectations. This collaboration highlights the park’s dedication to bracket racers, offering amenities such as free electric spots for guests.

Racers and fans attending this event can expect a celebration centered around their experiences. Beyond the lucrative prize money, organizers focus on racer appreciation through personalized interactions facilitated by the media team and diva desk. Over 100 racers will be called to the tower to share in a $50,000 prize pool, ensuring that every participant feels valued and celebrated.

In addition to competitive excitement, attendees will enjoy an impeccably organized event where bracket racers shine as the main attraction. With its rich history and forward-thinking approach, the Fling Bracket Race Series continues to redefine what it means to be a premier racing experience.

See More