Electric Cars

In the realm of ultra-luxury vehicles, Brabus, a renowned German tuning house, has once again pushed the boundaries of automotive extravagance with their latest creation. The Brabus 700, a highly modified version of the Rolls-Royce Cullinan Series II, transforms the already opulent SUV into an even more commanding presence on the road. This vehicle exemplifies bespoke luxury and heightened performance, featuring a substantially upgraded powertrain, a distinctive widebody design, and an exquisitely redesigned interior. Its unveiling highlights a continuing trend among high-end tuners to reimagine luxury SUVs with enhanced capabilities and unique aesthetics, catering to an exclusive clientele seeking unparalleled personalization and power.

Brabus 700: Redefining Rolls-Royce Cullinan Series II Luxury and Power

In a recent development from the automotive high-performance sector, German tuning specialist Brabus has unveiled its latest masterpiece, the Brabus 700. This bespoke creation is based on the new Rolls-Royce Cullinan Series II, showcasing a formidable blend of luxury and raw power.

The Brabus 700 is equipped with a significantly enhanced 6.75-liter twin-turbo V12 engine, now delivering an impressive 691 horsepower. While slightly less than a recently introduced competitor from another prominent tuner, this output still allows the massive 2.7-tonne luxury SUV to accelerate from 0 to 62 mph in a mere 5.0 seconds. The vehicle's top speed is electronically limited to 155 mph, a sensible precaution for such a substantial machine. This power increase is largely attributed to Brabus's advanced powerbox module, complemented by a bespoke stainless steel exhaust system that not only boosts performance but also enriches the V12's auditory signature.

Visually, the Brabus 700 commands attention with its aggressive body kit. Notable exterior modifications include an extensive widebody conversion, featuring carbon fiber arch flares that expand the vehicle's rear width by approximately 300mm. The design is further accentuated by not one, but two rear spoilers. The vehicle's stance is made more imposing by a Brabus SportXtra adjustable air suspension module, which lowers the ride height by up to 25mm. Completing the exterior transformation are the colossal 24-inch Brabus Monoblock M 'Platinum Edition' wheels, ensuring an undeniable road presence.

The interior of the Brabus 700 is a sanctuary of custom luxury. It boasts an opulent array of materials, including sumptuously quilted leather and sleek carbon fiber accents. Brabus badging is subtly integrated throughout the cabin. As demonstrated by the striking 'Verdant Shadow' upholstery of the showcased model, clients can specify virtually any color and material combination to create a truly personalized environment.

This exceptional vehicle comes with an equally exceptional price. Including Germany's 19 percent VAT, the Brabus 700 carries a price tag of nearly €915,000, which translates to approximately £790,000. This cost is roughly equivalent to acquiring two standard Cullinan models, highlighting the exclusivity and meticulous craftsmanship invested in every Brabus conversion.

From a journalist's perspective, the debut of the Brabus 700 underscores a fascinating evolution in the luxury automotive market. It signals a growing demand for vehicles that transcend mere opulent transportation, venturing into the realm of bespoke performance art. This trend suggests that for a discerning segment of the ultra-wealthy, standard-issue luxury, no matter how prestigious, is merely a starting point for further customization and enhancement. The Brabus 700 is not just an SUV; it's a statement—a bold declaration of individuality and a pursuit of automotive excellence that pushes the boundaries of what's possible, albeit at a price point accessible only to a select few. It challenges our perception of luxury, demonstrating that true exclusivity often lies in unparalleled personalization and power, meticulously crafted to the owner's precise desires.

BMW has recently unveiled a distinguished special edition vehicle, the M850i Edition M Heritage, paying homage to its iconic 1989 E31 8 Series. This exclusive model, limited to a mere 500 units worldwide, beautifully blends nostalgic design cues with state-of-the-art automotive engineering. While the future of the broader 8 Series lineup remains a subject of speculation amid BMW's strategic shift towards electrification, this release underscores the brand's commitment to its heritage and its discerning clientele.

A Symphony of Heritage and Innovation: The M850i Edition M Heritage Debuts

In a significant announcement made on August 15, 2025, BMW revealed the M850i Edition M Heritage, a remarkable vehicle poised to captivate automotive enthusiasts. This special edition M850i xDrive Gran Coupe is powered by a formidable 4.4-liter twin-turbo V8 engine, delivering an impressive 523 horsepower and 553 lb-ft of torque. Coupled with an 8-speed automatic transmission and BMW's xDrive all-wheel-drive system, it achieves a 0-60 mph sprint in a mere 3.9 seconds, reaching an electronically governed top speed of 155 mph.

The M850i Edition M Heritage distinguishes itself with a palette of five classic BMW Individual paint finishes, echoing the original 8 Series: Bright Red, Mauritius Blue metallic, Cosmos Black metallic, Oxford Green metallic, and Daytona Violet metallic. Each vehicle features an M carbon roof adorned with M tri-color accent stripes, striking 20-inch bi-color Orbit Grey Style 895M wheels, and M Sport brakes with sleek black calipers. The exterior is further enhanced by blacked-out Shadowline trim and lighting, contributing to its refined yet assertive presence.

The interior of this limited edition model is a sanctuary of luxury and craftsmanship. It showcases black full Merino leather complemented by Alcantara accents and elegant diamond-pattern stitching. Alcantara extends to the headliner, dashboard, and upper door panels, all highlighted by M tri-color stitching. The center console is embellished with matte-finish carbon fiber decor, alongside a sophisticated glass shift lever and iDrive controller. Exclusive “M850i Edition M Heritage” and “1/500” inscriptions are subtly placed on the cupholder cover and door sills, emphasizing its rarity. Furthermore, each car comes fully equipped with a Bowers & Wilkins Diamond Surround Sound System and the advanced Driving Assistance Professional Package, ensuring an unparalleled driving experience.

Priced at $130,400, plus an additional $1,175 in destination charges, this exclusive model is set to begin production in November 2025, with deliveries to the US market anticipated in early 2026. Despite its higher cost compared to the standard M850i Gran Coupe, its limited availability makes it a coveted collector's item.

The Journalist's Lens: Reflecting on Automotive Legacy and Evolution

As a journalist observing the automotive landscape, the introduction of the BMW M850i Edition M Heritage prompts reflection on the delicate balance between preserving heritage and embracing the future. In an era increasingly dominated by electrification and the streamlining of model lineups, BMW's decision to launch a special edition that celebrates the past is both a bold statement and a strategic move. It acknowledges the emotional connection consumers have with iconic models and the rich history of the brand. While the limited production run and focus on the Gran Coupe body style might disappoint some purists yearning for a broader range of choices, it aligns with the luxury segment's appeal for exclusivity. This launch serves as a potent reminder that even as the industry pivots towards new technologies, there remains a significant appreciation for the legacy, craftsmanship, and the sheer driving pleasure that classic designs evoke.