Electric Cars

Unveiling the Surge: GM's Full-Size SUVs Conquer the Middle East

GM's Escalating Triumph in the Middle Eastern Automotive Landscape

General Motors is witnessing remarkable achievements in the Middle East, primarily fueled by the exceptional performance of its large SUV segment. This region stands out as the only territory outside of the United States where GM offers its complete range of full-size SUVs. During the third quarter of 2025, sales soared by an impressive 28% compared to the previous year. This growth is consistent across all three of GM's brands in the region, with the Chevrolet Tahoe and Suburban, GMC Yukon, and Cadillac Escalade all reporting substantial increases. The leading markets driving this surge include Saudi Arabia, the United Arab Emirates, and Kuwait.

First Quarter Momentum: A Snapshot of Rapid Expansion

The upward trend in sales was even more pronounced earlier in the year. In the first quarter of 2025, GM Middle East announced an overall sales increase of 26%, with full-size SUV sales experiencing a dramatic 55% year-over-year surge. Specifically, the Tahoe and Suburban models saw a 22% rise, while the Cadillac Escalade's sales climbed by 16%.

Understanding the Allure: Why Middle Eastern Consumers Embrace American SUVs

Numerous factors underpin the significant demand for GM's large SUVs in the Middle East. These vehicles provide a compelling blend of power, spaciousness, and advanced technology, which perfectly aligns with the preferences of regional customers. A notable demographic emerging as a key audience for models like the Tahoe and Escalade consists of young adults aged 20 to 29. Furthermore, there has been a noticeable increase in ownership among Asian expatriates and female buyers. GM's nearly century-long presence in the Middle East has fostered deep brand loyalty, evidenced by a 33% increase in repeat after-sales customers over the last five years. The robust economy of the region, coupled with a cultural inclination towards large, capable vehicles, creates an ideal environment that complements the premium market positioning of these SUVs in both the Middle East and the United States.

Beyond SUVs: American Automotive Brands Discover New Opportunities Abroad

GM's success is not limited to its SUV offerings. In August 2025, the Chevrolet Corvette achieved its highest monthly sales in the Middle East since 2015. The mid-engine C8 Corvette has redefined global perceptions of American performance cars, transforming the Corvette from a traditional muscle car into a legitimate contender in the supercar category. As traditional markets present new challenges, American manufacturers are discovering the Middle East to be a fertile ground for expansion. Ford, for instance, doubled its regional sales between 2022 and 2024, becoming Saudi Arabia's fastest-growing automotive brand. The region's preference for powerful automobiles, combined with evolving demographics and economic prosperity, creates unforeseen and highly favorable opportunities.

The 1988 Ferrari 328 GTS holds a significant place in the brand's history, as it was released during a melancholic yet pivotal year that saw the passing of founder Enzo Ferrari. This particular model, available on Exotic Car Trader, stands out due to its impressive original condition, making it a highly sought-after item for enthusiasts and serious collectors alike. The car's nomenclature, combining its 3.2-liter engine capacity and eight cylinders in a V8 configuration, highlights its engineering prowess, while the 'GTS' designation points to its desirable removable 'Spider' roof.

Designed by the legendary Pininfarina, the 328 model, produced from 1985 to 1989, features a distinctive wedge-shaped body in the classic Rosso Corsa, complemented by subtle black accents. While compact, the interior is well-appointed with tan leather seats, black dashboard elements, and period-correct details like an aftermarket Panasonic radio with a CD player and AUX port, offering an authentic 80s driving experience. The car's practicality is further enhanced by its unique dual trunk setup, providing cargo space both in the front and rear, somewhat compensating for the snug cabin.

Beyond its aesthetic appeal, the 1988 Ferrari 328 GTS is praised for its reliability and ease of maintenance, a testament to its hand-built craftsmanship. This specific vehicle, with its low mileage of 30,915 (though actual mileage is unverified), offers a rare opportunity to own a piece of automotive history that encapsulates Ferrari's golden age. Its combination of a powerful 266 hp engine, distinctive design, and historical resonance makes it a cherished homage to Enzo Ferrari's lasting impact on the automotive world.

The passion that drives automotive innovation, like that seen in the Ferrari 328 GTS, reflects a universal human desire to create and to excel. This vehicle is more than just a mode of transport; it represents a commitment to excellence and a celebration of human ingenuity. It inspires us to appreciate the beauty of craftsmanship and the enduring legacy of visionaries who dared to dream beyond the ordinary.