Electric Cars

Shaping the Future: Ford's Vision for a Connected Automotive Era

A New Era for Ford: Redefining Workplace and Innovation

Ford Motor Company has officially inaugurated its cutting-edge global headquarters, a momentous occasion that signifies a departure from its long-standing home of 70 years. This strategic relocation aims to centralize operations and invigorate Ford's workforce by providing a modern, technologically advanced environment. The new headquarters is designed to foster seamless collaboration among the company's vast network of engineering, design, and technology professionals, all within close proximity to daily operations.

Architectural Marvel and Collaborative Hub

The expansive new headquarters, slated for full completion in 2027, will encompass an impressive 2.1 million square feet and accommodate approximately 4,000 employees—double the capacity of its predecessor, the 'Glass House.' Designed by Snøhetta, the building features distinct entrances for employees and the public, promoting both internal functionality and external engagement. The employee entrance doubles as a versatile event space, capable of hosting up to 700 individuals, while a sophisticated main showroom, equipped with ten floor turntables, serves as a dynamic review area for vehicles. This showroom seamlessly integrates with dedicated sections for materials and digital displays, enhancing product development and presentation capabilities.

Innovative Design and Enhanced Functionality

Natural light floods the central atrium of the new headquarters, where an impressive oculus light fixture dynamically mimics the varying hues and intensity of natural daylight from anywhere in the world. Adjacent to the showroom, an outdoor courtyard features three additional turntables and a mezzanine, perfect for outdoor product demonstrations. The facility also boasts six specialized design studios, with robust freight elevators and 22-inch-thick concrete floors enabling effortless movement of full-size vehicles and models throughout the building. This vertical design significantly boosts efficiency, making vehicle movement 80 percent more streamlined compared to Ford's previous product development center.

Workplace Amenities and Future-Focused Goals

Beyond its innovative design studios, the new headquarters offers a variety of employee amenities, including a central dining area known as the Gallery Hall and numerous collaborative spaces. A dedicated 'Tech Lounge' and a comprehensive library provide quieter zones for focused work and intimate meetings. This emphasis on modern workspaces, equipped with advanced technologies and tools, is central to Ford's long-term strategy. Located just three miles from the former headquarters, this new facility is a critical component in Ford's efforts to navigate an evolving automotive landscape, including ambitious goals such as producing an affordable electric pickup truck. The company believes that providing the best possible work environment is essential for achieving these monumental objectives amidst industry challenges and increasing competition.

In a remarkable display of automotive passion and community spirit, owners of the Honda S660 recently etched their names into the Guinness World Records. A total of 832 units of the beloved two-seater converged at the iconic Suzuka Circuit in Japan, not only celebrating the model's tenth anniversary but also establishing a new record for the largest parade of Honda vehicles ever assembled. This event highlights the deep affection and enthusiasm surrounding the S660, a compact sports car that, despite its discontinuation, continues to captivate its dedicated fanbase, creating a memorable moment in automotive history.

The record-breaking gathering, orchestrated by the S660 Chubu Community, took place on November 15th. The choice of Suzuka Circuit, a venue synonymous with Honda's racing heritage, added a layer of significance to the occasion. The meticulous organization and participation of over 800 vehicles culminated in an official recognition by a Guinness World Records adjudicator, confirming that all prerequisites for the record had been successfully met. This achievement not only celebrates the S660's legacy but also showcases the power of a passionate owner base to achieve extraordinary feats.

The event drew in not only enthusiastic owners but also key figures from Honda, including employees who played a role in the S660's development and production. Their presence underscored the mutual appreciation between the creators and the consumers of this distinctive kei car. As the impressive convoy of 832 S660s navigated the renowned track, it became a vivid spectacle, symbolizing a collective homage to a model that, despite its small stature, holds a significant place in the hearts of many. The successful validation of the record served as a poignant reminder of the car's widespread appeal and the vibrant community it fostered.

Beyond Honda's recent achievement, the automotive world boasts several other impressive gathering records. The largest single-model car gathering, dating back to May 1995, saw an astounding 2,728 Volkswagen Beetles converge in São Paolo, Brazil. More recently, in 2020, Subaru claimed the record for the largest single-manufacturer gathering with 1,751 vehicles at Subiefest in the United States. Even niche segments have their records; in September 2024, 179 supercars and hypercars paraded at the Angkor Wat World Heritage site in Cambodia, a unique collaboration between Gumball 3000 and the Cambodian Ministry of Tourism. A more unconventional record was set in the Philippines by the Ford Everest Club, featuring the 'Largest Ensemble of Car Horns' with 1,077 synchronized honkers.

The recent gathering of Honda S660 owners at Suzuka Circuit was a powerful testament to the enduring passion for specific automotive models and the vibrant communities that form around them. This record-setting parade, celebrating the tenth anniversary of the now-discontinued two-seater, underscored its lasting impact and the strong bond among its enthusiasts. It serves as a prime example of how shared appreciation for a vehicle can bring together hundreds, even thousands, of individuals to achieve a collective, memorable milestone.